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Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

Commit to Blogging and Social Media for a Better PR Strategy

Whether marketing surgical devices or craft beer, you may be wondering why competitors are fast becoming the go-to subject matter experts in key industry media channels. Is it perhaps their good luck, charisma, great PR – or something more? Whatever

Are There Any Blogging Secrets Left?

Before sitting down to write this blog post, I did my usual due diligence via Google to find how many articles contained the words blogging secrets. It took Google less than a half-second to discover about 22 MILLION results with

Keep It Simple, Not Stupid!

Are you still struggling to prevent jargon from seeping into your marketing messages, thus diluting the calls-to-action you crafted so carefully?

How to Promote Your Blog: Part II

Struggling to get more exposure for your blog? Read our second post on how to promote your blog to get even more tips on generating buzz online.

How to Promote Your Blog: Part 1

Discover how to promote a blog online and enjoy increased awareness, traffic, and SEO.

How to Repurpose Content Series, Part II: Blog Posts

Don’t let an amazing blog post go to waste. Learn how to repurpose content to save time and energy while maximizing SEO efforts.

How to Repurpose Content Series, Part I: Facebook Posts

Think you don’t have to time to brainstorm and write new content for every medium? Stop posting in separate silos–creating stand-alone content for each medium is highly inefficient. Learn how to master social content strategy and repurpose content across many mediums.

Choosing the Right RSS Feed Reader for Content Curation

Google Reader is phasing out this summer. If your business needs to follow RSS feeds for content curation, try one of our suggested tools.

Three Easy Ways to Come up With Blog Post Ideas

Are you out of ideas for your blog posts? Stop struggling and use these three easy methods to make sure you always have a long list of blog post topics ready.

turn prospects into customers

Gone are the days of traditional marketing, especially with all of the information available on the Internet today. Conventional advertisements that scream “buy my product” or “use my service” are just not going to cut it anymore. Now, especially, is

the dos and don’ts of blogging

There are more than 178 million blogs on the Internet today. In fact, on WordPress, alone, there are nearly 392 million blog readers per month. Getting these millions of readers to view your company’s blog requires more than just engaging

blogging – why bother?

Imagine it: it’s a Thursday afternoon and the end of the workweek hovers tantalizingly close. It’s a slow day, and you have just one or two more loose ends to tie up. What do you do in these moments of

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esd & associates 11/20/17
When you spend $450 million on a painting, but don't like the frame. #ADWEEK
esdresults 11/20/17
Ikea Had a Fun Response to the Sale of the World’s Most Expensive Painting https://t.co/cHHm6b6liU
esdresults 11/17/17
Is Cyber Monday the new Black Friday? Read “Marketing to Cyber Monday Shoppers” for a few ideas on encouraging cust… https://t.co/MYkMTUNLWa
esd & associates 11/17/17
Is Cyber Monday the new Black Friday? Read "Marketing to Cyber Monday Shoppers" for a few ideas on encouraging customers to shop online.
esd & associates 11/16/17
This the perfect example of out running your competition.Reebok we love your #InteractiveMarketing campaign.