CMO | Tag | esd and associates | Leading Advertising and Marketing Agency in San Antonio

esd and associates is San Antonio's leading digital creative agency, providing a full spectrum of web design, graphic design, advertising and public relations services, including print and video production, Internet advertising, mobile web development, search engine optimization (seo), social media, social marketing, corporate presentation, branding and employee communications. With decades of combined experience, our marketing professionals know how to cut through the noise and get your brand noticed.

Strategy Shift for CMOs: Marketing in the Digital Age

Posted at July 01, 2013 08:15 AM in Agency

A recent Huffington Post blog post offered insight into how B2B CMOs will need to think about connecting and engaging with buyers. In the post, several CMOs were interviewed, and research was cited that paints a clear picture as to the shifting digital landscape facing today's marketing executives. One such study is recent Gartner research showing the growing impact of digital channels puts pressure on B2B brands to engage with customers in a way that they have not in the past. The digital age has given extra empowerment to customers and their expectations of how brands should interact with them have changed.