Posted at June 29, 2015 05:14 PM in Agency

  You now have the approval to begin your digital marketing campaign across various social networks—great! So how do you ensure that your content is seen by your followers on Facebook, Twitter, LinkedIn and others, and you are able to reach beyond your followers to connect...

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Posted at June 12, 2015 11:33 AM in Agency

User experience (UX) is a topic you don’t hear about until someone complains that a digital platform is not intuitive or user-friendly. UX should be part of the design process from the early design concepts through the final programming and launching of your digital product.   Why...

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Posted at April 08, 2015 12:25 PM in Agency

When considering social media marketing, B2B companies tend to be excited by the opportunities to forge deep customer relationships through LinkedIn and Facebook, but they often struggle to find effective ways to execute social media tactics without a strategy. Before diving in, it is important to...

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Posted at December 19, 2013 11:47 AM in Agency
So, you want to use videos to market your small business or just add some pizazz to your blog (getting some face time can’t hurt, right?). Besides, posting videos online at YouTube, Vimeo, Facebook and other sites will boost your web presence. So many are doing it, it must be easy, right? Right? You begin your research and immediately are confronted with information overload: Advice on green screens, arguments over Adobe After Effects versus Apple Motion, camera prices, editing software debates and many more dizzying, discouraging hurdles. Forget all that. Ignore it. Got a phone? Got a webcam? Got a camcorder? If you have any kind of video recording device, you have met the second major requirement.
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Posted at November 20, 2013 11:51 AM in Agency
Now, that we’ve got your attention… Are you still struggling to prevent jargon and those less-important details from seeping into your marketing messages, thus diluting the calls-to-action you crafted so carefully?
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Posted at October 07, 2013 10:00 AM in Agency
With 86% of marketers using content to attract or engage customers and with 32% of marketers planning to increase their content marketing budget, there is no doubt that content marketing is on the rise. In this digital age, brands are realizing that a strategy shift is needed in order to take advantage of this new era in marketing.
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Posted at July 24, 2013 10:00 AM in Agency
Our recent Stephen King-inspired post about writing anything centered on one indispensable golden rule: Read and lot and write a lot. There's no way around these two things that I'm aware of, no shortcuts. Last time, the feeding of your head -- reading anything and everything you can get your hands on (time permitting) -- was the primary goal of the successful marketing writer. Again, it's not nearly as sexy to most as the real work of writing, but it's so necessary if you want to be a good and resourceful scribe. Today's post takes the opposite tack with a list of eight actionable writing tips -- some unusual and others quite familiar -- that will inspire you to become a better writer right now.
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Posted at July 15, 2013 12:09 PM in Agency
This is the second of a five-part series on how to repurpose content to save time and increase exposure. Today, we’re going to explore how to repackage content that originates with a blog post. Check out our last post about how to repurpose Facebook content. 
Creating stand-alone content for every medium is time-consuming and exhausting. There's no need to waste time generating separate ideas for dozens of different mediums. Using social content marketing to repackage this material across mediums increases your efficiency and multiplies your chances of earning exposure.
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Posted at June 26, 2013 01:06 PM in Agency
This is the first of a five-part series on how to repurpose content to save time and increase exposure. Today, we’re going to explore how to repackage content that originates with a Facebook contest.  Think you don’t have to time to brainstorm and write new content for every medium? Stop posting in separate silos. Creating stand-alone content for each medium is highly inefficient. When you cross-pollinate and repackage content across mediums, you save time and energy, and give your campaigns more momentum than ever. Use this example to see how you can take one piece of content and turn it into a multi-channel campaign.
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