Meta (formally Facebook) has increasingly come under fire for its questionable advertising practices. To counteract the outcry Meta has added additional ad targeting restrictions for teen users. It is also continuing to prioritize age appropriate advertising experiences for teen users with many updates. In addition, gender...

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The growth of  technology advances have changed the way of digital marketing by creating a  gateway of endless possibilities. Let's dive in and  understand the different areas of digital marketing platforms with a short  list geared toward different target audiences and  communications. Content Marketing Platforms -...

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Since its first appearance on Twitter back in 2007, the hashtag has sparked a new wave of social media marketing, making it useful for brands aiming to make themselves more present in the public. Growing your brand amidst a world where other organizations, influencers, and users...

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The Importance of Grammar  In today’s technological society, many first impressions are not made face-to-face. Instead, website copy, printed collateral, and emails often serve as the initial contact between companies and potential clients. It has become increasingly important to take care with not only what you...

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With 86% of marketers using content to attract or engage customers and with 32% of marketers planning to increase their content marketing budget, there is no doubt that content marketing is on the rise. In this digital age, brands are realizing that a strategy shift is needed in order to take advantage of this new era in marketing.
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Our recent Stephen King-inspired post about writing anything centered on one indispensable golden rule: Read and lot and write a lot. There's no way around these two things that I'm aware of, no shortcuts. Last time, the feeding of your head -- reading anything and everything you can get your hands on (time permitting) -- was the primary goal of the successful marketing writer. Again, it's not nearly as sexy to most as the real work of writing, but it's so necessary if you want to be a good and resourceful scribe. Today's post takes the opposite tack with a list of eight actionable writing tips -- some unusual and others quite familiar -- that will inspire you to become a better writer right now.
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