Search engine optimization is a complex content and tech process that’s meant to work in the user’s favor – although that’s not ALWAYS what happens. Google’s already gotten wise to marketers’ methods of manipulating their system and now they’re announcing that cutting corners on content value will no longer cut it.
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Websites, even the most visual, require words. Why? Non-readers beware: as much as you may skim from subtitle to subtitle and jump from image to image, search engines do not. They crawl quickly, but efficiently, through each and every website they index spotting and ranking the site content based on items like top keywords and key phrases. SEO or Search Engine Marketing is alive and well – so, to make your website its most visible, design your content for both human eyes and the search engines.
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