Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

professional brand management – lessons from the jersey shore

Not everyone from Jersey is a “guido” or a “guidette,” but the Jersey Shore’s small cast of eight have created personal brands so strong and pervasive, that they have completely defined the way the public views New Jersey. Consider your personal

blogging – why bother?

Imagine it: it’s a Thursday afternoon and the end of the workweek hovers tantalizingly close. It’s a slow day, and you have just one or two more loose ends to tie up. What do you do in these moments of

the pluses of google+

Last Tuesday, July 5, Internet search engine giant, Google, threw a veritable lightening bolt onto the online landscape – one that, at least initially, has rocked social media to its core. The new project, Google+ has sparked an onslaught of

the app invasion

You wake up, check your email on your iPhone—there’s one app. Browse Facebook, Twitter, The Wall Street Journal all on your iPad—that makes four apps used before you even go to work. Sure, you’re on the Internet, but you’re not

into the wild

Traditional marketing isn’t going away and why should it? It still works when used correctly and strategically. But sometimes it helps to think outside of the traditional marketing box. Guerilla marketing relies on being creative and loud without the big

qr codes – giving the hyperlink a facelift

From the coffee shop on the corner to the park’s pondside benches; we can all connect to some sort of Internet capable, wireless web matrix. Whether on our laptops or on our phones, we constantly have access to the web

short bre.ad

Are you having trouble promoting a product or cause without being overly in-your-face to followers? Sure, you might be passionate about clean water in Africa or Lady Gaga but not all day everyday. When it comes to shortening URLs, bit.ly

Want more from your Photoshop?

Adobe Photoshop is a massive utility program for creating and editing images. If you’re like me, you learn one or two cool tricks and get confused when you want more from the program. We’ve found an excellent set of short

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esdresults 05/24/17
A special thank you to @KABBFOX29 for having our client, #ADA on Focus on South Texas to share information about th… https://t.co/QDWbvYGHTk
esd & associates 05/24/17

A special thank you to KABB FOX 29 News, San Antonio for having our client, American Diabetes Association on Focus on South Texas to share information about the 2017 Camp Power Up!!
esd & associates 05/23/17

Happy Birthday to our Account Planner Johanna Salazar. She’d like to say THANK YOU to our amazing clients at Community First Health Plans for the treats!
esd & associates 05/20/17

It’s game day and we’re showing our team spirit at esd! #GoSpursGo! #raceforseis
esd & associates 05/04/17

Euly the rescue dog is all business at #biggive2017 this morning! San Antonio Pets Alive is topping the leaderboard with $27k in donations! Don't forget to donate at www.thebiggivesa.org