Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

The Analytics Shift You May Have Missed

Marketing Analytics 1.0 was about taking snapshots of how marketing tactics contribute to sales. Marketing Analytics 2.0 is about attribution, optimization, and allocation in real time.

Fifty Percent of B2B Marketing Spend is Misaligned

Up to 50% of marketing spend is misaligned with actual buyer behavior during the buying cycle. Marketers who are not engaging across the entire customer decision journey are removing themselves from touch points that could determine whether they win the sale.

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esd & associates 10/10/17
Finally a day that actually feels like Fall. We hope you're enjoying the lovely weather this morning. #HappyFall 🍁🍂
esd & associates 10/05/17
See how our client Community First Health Plans showcases their services to new and expecting moms in and around the San Antonio area. Community First Health Plans — the first choice for moms who want the most.
esd & associates 10/03/17
Our hearts and thoughts are with #lasvegas
esd & associates 09/29/17
Tips for Writing Killer Instagram Captions.