Always On My Desk
Posted at July 04, 2009 09:00 AM
in marketing operations
Some articles offer insights that are so valuable, they never leave the desk.
Marketers work hard to get their message across, but often work blind – communicating without a clear perception of how they are being seen. Basil Harris, Jr. wrote “Marketer, Know Thyself: The Power of Periodic Self-Evaluation” in DMA’s DLB magazine. Harris demonstrates means to bridge the “disconnect” between a marketer’s expectations and the actual perception by their audience of consumers.