Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

Pinterest: The New Way to Shop

As the holiday season nears, a lot of people will be looking for inspiration on Pinterest for all their holiday parties and gifts. Thanks to Pinterest’s new “Buyable Pins” feature, you can now purchase select items, making your holiday shopping

Instagram Makes Its Entrance Into the Social Advertising Realm

Instagram recently announced the opening of its Application Program Interface (API), allowing marketers to start purchasing and posting ads to help automate Instagram advertising campaigns and target their specific audiences.   This is big news for digital advertisers who recognize the

Using Facebook Ads to Increase Your Audience

Do you find that your Facebook audience isn’t growing how it once was or has become stagnant? It might be a good time to look into Facebook ads to increase your reach and hopefully attract the right audience to your

esd’s Shiner Beers jersey advances to national round of AAF Awards

San Antonio – Digital marketing firm esd & associates has twice struck gold – winning top awards in local and district levels of the 2014 American Advertising Awards – for the design of a Shiner Beers cycling jersey. The only

esd gears up art bike #MovingToSouthtown campaign for Siclovia

San Antonio – Colorful bicycles are popping up all around town to help raise awareness of Síclovía’s exciting new location on the South Side. On March 30 from 11 a.m. to 4 p.m., Síclovía will begin at the intersection of South

Strategy Shift for CMOs: Marketing in the Digital Age

B2B marketing has changed, and customers are contacting brands far later in their buying cycle,thereby reducing the influence or corporate sales teams. This places pressure on the CMO to make every brand touch point matter. We offer a few tips for helping CMOs cope with this changing landscape as digital technology changes how brands engage with customers.

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esd & associates 10/10/17
Finally a day that actually feels like Fall. We hope you're enjoying the lovely weather this morning. #HappyFall 🍁🍂
esd & associates 10/05/17
See how our client Community First Health Plans showcases their services to new and expecting moms in and around the San Antonio area. Community First Health Plans — the first choice for moms who want the most.
esd & associates 10/03/17
Our hearts and thoughts are with #lasvegas
esd & associates 09/29/17
Tips for Writing Killer Instagram Captions.