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Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

Using Facebook Ads For Event Success

When it comes to marketing events, we have found social media advertising to be one of the most highly effective tactics to drive traffic and registrations. You can find success in relying on PR and organic social media posts, but

Social Media – It’s Not Always About Selling

At this point, everyone should know social media has the potential to offer great results for brands, including SEO, lead generation, customer service opportunities, lead nurturing efforts and even sales. However, before you can see these results, you must first

Improve Your Marketing With Gamification

Increase engagement and ROI of your campaigns by applying the principles of game mechanics into your marketing campaigns. Here are some examples of brands who have succeeded from it.

The Three “E’s” of Social Media Messaging

Learn the three “E’s” of social media, and you will be well on your way to increasing engagement and gaining more followers on your platforms.

4 Ways You Can Advertise Like a Pro on Facebook

Facebook advertising can really jumpstart your page by attracting the right followers quickly. However, Facebook’s self-serve platform does not always give businesses with a targeted enough audience to yield the optimal results. Power Editor can be your solution to these problem. Learn 4 ways that it can help you improve your advertising efforts.

5 Social Media Lessons from George Takei (ohh-myyy…)

Five lessons you can learn from George Takei’s massive social media presence.

A Minimalist Approach to Social Media Analytics

Are you lost in a pile of numbers? Get the scoop on the social media metrics that really matter and how to look at the big picture.

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esd & associates 11/20/17
When you spend $450 million on a painting, but don't like the frame. #ADWEEK
esdresults 11/20/17
Ikea Had a Fun Response to the Sale of the World’s Most Expensive Painting https://t.co/cHHm6b6liU
esdresults 11/17/17
Is Cyber Monday the new Black Friday? Read “Marketing to Cyber Monday Shoppers” for a few ideas on encouraging cust… https://t.co/MYkMTUNLWa
esd & associates 11/17/17
Is Cyber Monday the new Black Friday? Read "Marketing to Cyber Monday Shoppers" for a few ideas on encouraging customers to shop online.
esd & associates 11/16/17
This the perfect example of out running your competition.Reebok we love your #InteractiveMarketing campaign.