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Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

a funny thing happened on the way to the Food Bank’s Great Turkey Challenge

Our esd&associates public relations director was a news gal in a previous life. She was on the job every Thanksgiving Day holiday searching for an unusual story to tell on the nightly newscast. So when esd&associates team members decided to

esd trains for major turkey trot

When most of the country is sleeping in on Thanksgiving morning, think of us. esd&associates team members will hit the pavement to raise money for the San Antonio Food Bank. We recently attended a luncheon to kick off the Food4SA

pumpkins on parade

esd celebrated Halloween early with lunch in the office and the 2010 Pumpkin Contest. This year’s contest featured a guest judge – Robb Wasielewski of San Antonio Museum of Art. Judge Robb brought a full set of aesthetic measures to

guiding people to healthy choices

On Oct. 13, Mayor Julián Castro and Metro Health unveiled ¡Por Vida!, a new program to help San Antonio’s families find healthy choices on local restaurant menus. esd helped Metro Health define, brand and communicate the new initiative. Mayor Castro

the job’s not done without a proper launch

When a tree falls in the forest, does it make news? The full realization of a new idea – website redesign, corporate rebranding, new product – needs a proper introduction. San Antonio Shrine Auditorium launched its new brand with an

overcome homelessness with text message donation

esd&associates has helped SAMMinistries – leaders in San Antonio’s effort to overcome homelessness – discover a fund-raising campaign with a very direct call to action: text message donation (text SAMM to 50555 to give $10). esd has produced a comprehensive

Facebook’s resizing provides opportunity to refresh

On August 23, Facebook will automatically resize custom application canvases from 760 pixels to 520 pixels wide. The change is part of Facebook’s Profile and Page Roadmap Update. Some of esd’s client-partners have expressed concern about how this will affect

website builds beautiful relationship between brand and consumer

Two things in the world esd & associates likes to wrap our hands around: a cold, full-flavored lager and a website that builds a relationship with the consumer. With Trumer Pils, a project for our client-partners at Gambrinus, we got

esd & Alzafar Shriners maximize Auditorium’s potential

Already established as Alzafar Shriners’ public relations firm, esd&associates has extended our partnership with the fraternal organization to rebrand, promote and co-manage the San Antonio Shrine Auditorium. Home of the Alzafar Shriners, the facility has been underutilized as a special

a new sign of elegant times

A tall sign went up over Loop 1604 near Blanco Tuesday, carrying a new esd-designed identity for the San Antonio Shrine Auditorium. An elegant, flexible facility for business and social functions, the Auditorium is rebranding with esd’s help. The new

esd produces first-ever Smashburger wedding

Paula & George Roberts were united in marriage on morning television Friday, June 25, 2010 – at Smashburger’s Stone Ridge location. The event, conceived and produced by esd’s public relations team, got continuous coverage from 5 a.m. to 9 a.m.

esd frequent flyers take flight for the Air Force

The mission was simple: shoot video interviews and b-roll with people about travel. Our orders, issued by the U.S. Air Force, instructed us to fly across the country gathering stories and breath-taking images to promote Information, Tickets and Travel (ITT), a travel service for Air Force personnel and families.

esd social media strategies attract viral endorsement

Tweets and tasty eats were served up hot at the #smashburgersa V.I.P. Tweetup on January 21. Some 40 San Antonio tweeps blogged and tweeted messages and photos while sampling Smashburgers, Smashfries and Häagen-Dazs shakes at the newest location at Potranco and State Highway 151.

using all the channels to make an introduction

AirLIFE recently initiated Guardian Angel, a membership program that could save many families a large bill when they need AirLIFE services. With strategies, design and production from esd&associates, AirLIFE has launched an integrated campaign that puts Guardian Angel’s message on billboards, direct mail announcements, a dedicated website, response brochures and social media. Public relations campaign strategies will carry the message through news media reaching AirLIFE’s coverage area across South Texas.

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esd & associates 01/20/18
We love supporting our clients! Come see Community First Health Plans at the Health and Fitness Expo presented by Cox Media!
esd & associates 01/09/18
It’s a new year, have you developed your marketing plan for 2018?
esdresults 01/05/18
Check us out in the 2017-18 San Antonio Business Journal. We were ranked among 5 categories for Social Media, Web D… https://t.co/Jca3jPdwSi
esd & associates 01/05/18
Check us out in the 2017-18 San Antonio Business Journal. We were ranked among 5 categories for Social Media, Web Design, Graphic Design, Public Relations and Advertising. Thank you all for helping contribute to making us the leading digital marketing firm in San Antonio. #sanantoniobusiness #sanantoniobusinessjournal #thankful
esd & associates 01/04/18
Let us help you meet your 2018 business goals.