esd’s mobile site went live this week, compressing our big, beautiful website onto 3 x 2 inch mobile display. While the advantages of mobile are obvious for retail businesses, why would a b2b site like esd try to distill its essential information onto the small...
No one knows for sure, but some of the best innovations of the past half century may have been introduced in the breakroom. Coworkers converging at the coffee machine may have shared a question or an idea and the exchange produced the products we use...
Discovering a way to discuss serious health topics that will appeal to the masses isn’t easy, but San Antonio-based digital creative agency esd & associates may have found the answer in “Mrs. Muñoz.” The local, non-actress grandmother is featured in a new series of 60-second...
[caption id="attachment_1756" align="alignright" width="456" caption="News 4 WOAI photographer Mason tapes Jessica Brown from University Health System and Mrs. Muñoz."][/caption] Through humor, esd & associates is giving University Health System’s brand real character in the community. Our county health provider extends its capability across the community, caring...
Our esd&associates public relations director was a news gal in a previous life. She was on the job every Thanksgiving Day holiday searching for an unusual story to tell on the nightly newscast. So when esd&associates team members decided to spend Thanksgiving morning raising awareness and...
When most of the country is sleeping in on Thanksgiving morning, think of us. esd&associates team members will hit the pavement to raise money for the San Antonio Food Bank. We recently attended a luncheon to kick off the Food4SA drive, where we learned that each...
esd celebrated Halloween early with lunch in the office and the 2010 Pumpkin Contest. This year's contest featured a guest judge - Robb Wasielewski of San Antonio Museum of Art. Judge Robb brought a full set of aesthetic measures to his task, including luminosity, craft...
On Oct. 13, Mayor Julián Castro and Metro Health unveiled ¡Por Vida!, a new program to help San Antonio’s families find healthy choices on local restaurant menus. esd helped Metro Health define, brand and communicate the new initiative. Mayor Castro discussed the program in a...
To bring home the bacon, bring home the brand. If your concept of branding stops at identity (logo development, signage and style standards), your branding is dead, lifeless, bereft of breath, decomposing. Your identity is only a symbol – your brand is your reputation, and you...
When a tree falls in the forest, does it make news? The full realization of a new idea – website redesign, corporate rebranding, new product – needs a proper introduction. San Antonio Shrine Auditorium launched its new brand with an elaborate open house, introducing itself...