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Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

Are you on Facebook Live?

It can be a constant battle keeping up with the change in the social media landscape. Platforms compete for users by adding new features on what seems like a weekly rotation. The king of social media reinvention (or appropriation), Facebook

Using Facebook Ads For Event Success

When it comes to marketing events, we have found social media advertising to be one of the most highly effective tactics to drive traffic and registrations. You can find success in relying on PR and organic social media posts, but

Understanding the Difference Between ‘Nurturing’ and ‘Harvesting’ in Social Media

Many marketers miss the mark on social media when they try to reap results too quickly. In this post, we help you understand when you need to nurture and when you can harvest leads from social media.

Eight Lucky Contestants Win $500 Gift Cards through Friedrich “Beat the Heat” Facebook Contest

Friedrich’s six-week social media campaign resulted in eight contestants winning $500 gift cards in addition to dramatic increases in social media interactions and engagement on the company’s Facebook page during peak sales season. Contest winner Sherry Cener, of Mount Vernon, New York,

4 Facebook Graph Searches Marketers Need to Know

With Facebook’s Graph Search, you will be able to understand your audience better than ever before. Learn these four ways you can use these features to improve your communications strategy on Facebook.

4 Ways You Can Advertise Like a Pro on Facebook

Facebook advertising can really jumpstart your page by attracting the right followers quickly. However, Facebook’s self-serve platform does not always give businesses with a targeted enough audience to yield the optimal results. Power Editor can be your solution to these problem. Learn 4 ways that it can help you improve your advertising efforts.

Your Guide to the 4 Most Important Facebook Ratios (Not Metrics)

In the world of finance (which is governed by numbers), ratios are king. However, there seems to be very little discussion regarding Facebook ratios. Unlike metrics, ratios identify relationships, which can give you much deeper insights into your social media efforts. Learn how to use them to your advantage!

5 Social Media Lessons from George Takei (ohh-myyy…)

Five lessons you can learn from George Takei’s massive social media presence.

Don’t Enrage Your Target Audience, ENGAGE them

Instead of trying to shock your audience into noticing your Facebook page, learn how to engage them with good content, thoughtful insight and well-designed imagery.

The New Face of Facebook

Recently, the social media giant announced plans to introduce a new design. But, while the new redesign means more, and sometimes cooler, features for users, it also means that companies have to adjust their social media marketing strategies.

dominate the mobile advertising landscape

As technology continues to evolve, so do mobile advertisements. Once an experimental advertising channel, mobile advertising has grown to comprise more than $4 billion in advertising expenditures in 2012. With the start of a new year, it may be time for

get results in an instagram

Humans, by nature, are visual beings. Photographs, especially on the web, attract more users than text-only posts or tweets. Just look at one of the hundreds of studies conducted that examine what online content users engage the most with. Photos

The 40,000 Likes Club

On Friday, November 9, the Morgan’s Wonderland Facebook page reached 40,000 page ‘likes.’ The “Be Our 40,000th ‘Like’” promotion was unveiled on the morning of Thursday, November 8. The 40,000th user to ‘like’ the page would win a 4-pack of

more than just words

The words behind your company’s Facebook posts or tweets are important. More important, perhaps, than the act of posting or tweeting itself. Understanding the science and thought process that goes behind an effective and engaging social media post can help

your face. your discounts. your every check-in reported.

There are two common ways that people view advances in marketing technology – the kind designed to recognize, track, and record what you like, don’t like, and expect from the businesses you patronize. Most see it as either conveniently beneficial

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esd & associates 03/24/17

Never underestimate a strong Powerpoint game. #teamgaston
esd & associates 03/23/17

Happy National Puppy Day! Goose is working hard with us today at ESD! #nationalpuppyday #dogsoffacebook #SAPets
esd & associates 03/21/17

Live from San Antonio! It's nonprofit Saturday Night!
esd & associates 03/17/17

Don’t miss your chance to LOL for a good cause! The Big Gig is a fun, silly, rowdy live comedy show put on by the Nonprofit Council each year to raise money for their mission of supporting area nonprofits. This year’s theme is “Nonprofit Saturday Night Live!” So come to the Playhouse (800 W Ashby Place, San Antonio, TX 78212) March 25! Cocktails start at 7 p.m. and the show kicks off at 8! Hope to see you there!