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Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

can mobile-only sponsored stories turn things around for facebook?

Nearly two months ago we predicted the advent of Facebook mobile ads. Well, excited advertisers, the day for your brand’s sponsored stories to hit Facebook’s mobile platform has finally arrived! Early ad tests show positive results, but can the success

how’s your brand’s facebook chemistry?

Smart brands use social media and they use it in a way that authentically contributes to their brand’s voice and its industry’s dialogue. Facebook has long been a favorite tool that marketers use to reach out to customers – but

San Antonio’s Methodist Healthcare Gets Social, Saving Lives and Raising Money

San Antonio, Texas – Methodist Healthcare has created a social media campaign that encourages its nearly six thousand Facebook fans to become organ donors and raise big money for a charity. The ‘I’m a Lifesaver’ campaign makes it easy for

what’s in a name?

Hopefully by now, you know that vanity URLs exist on Facebook. However, the crowded social network won’t just automatically assign your business page its own vanity URL upon page creation. You need to ask for this special marketer privilege. Although

i’m judging you.

I’m judging you. So is he. So is she. So are they. When you or your employees post to either personal or collaborative social media accounts, your institution’s personality receives instant exposure, automatically opening you up to criticism, misinterpretation and

what’s new on tweet street

Maybe you don’t get Twitter. Maybe you’re a total Twitter pro. Either way, Twitter’s new user interface will help you get your message across and connect to other users more easily than ever before. With a new look that rivals

got klout?

When it really comes down to it, how effective IS your social media presence? At some point all web marketers, business decision makers and regular users ponder this conundrum. Social media is a unique tool, one designed to serve, not

texas ranger signs with esd

Monday, November 7, 2011 the esd & associates office welcomed a very special new addition to the staff. Wearing a fluffy gray coat and a fancifully stylish bowtie, Texas Ranger, or “T.R.” as he is affectionately known, strutted into the

esd takes Texas Music Hall of Fame to new heights

AUSTIN, TEXAS – On Wednesday, October 19, 2011 a new music heavyweight emerged on the scene, in the Live Music Capital of the World, Austin, Texas. Celebrated Texan musicians from Paul Wall to Lee Roy Parnell came out in full

a ticking face-bomb of value for businesses

Change may be scary, but no change means no progress. This, at least, appears to be Mark Zuckerberg’s theory as he pushes his creation forward, expanding Facebook’s empire, uses and capabilities. Zuckerberg’s latest public Facebook revamp has sparked a veritable

a credit for your thoughts

Virtual cash – it can’t buy you food, clothes or cars, but it can buy you fun and, to a certain extent, technology. At least that’s how it works on Facebook. Facebook credits, Facebook’s exclusive, virtual currency, allows Facebook users

the app invasion

You wake up, check your email on your iPhone—there’s one app. Browse Facebook, Twitter, The Wall Street Journal all on your iPad—that makes four apps used before you even go to work. Sure, you’re on the Internet, but you’re not

social media video breathes life into a brand

Through humor, esd & associates is giving University Health System’s brand real character in the community. Our county health provider extends its capability across the community, caring for children, adults and seniors with both preventative and acute services. Mrs. Muñoz

Facebook’s resizing provides opportunity to refresh

On August 23, Facebook will automatically resize custom application canvases from 760 pixels to 520 pixels wide. The change is part of Facebook’s Profile and Page Roadmap Update. Some of esd’s client-partners have expressed concern about how this will affect

Use it well: custom Facebook pics

Visitors to esd’s page on Facebook can see one of our favorite new projects – custom Facebook profile pictures. Facebook allows profile pictures to get as large as 200 x 600 pixels (esd’s new profile is 200 x 400). Because

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esd social

esd & associates 09/23/17
Are you speaking the right marketing language?
esd & associates 09/22/17
We had a great time shooting for our client San Antonio Housing Authority earlier this week. 🎬
esd & associates 09/21/17
We are praying for those that have been affected by all the natural disasters that have recently taken place in the last month. Our thoughts are with you and your families.
esd & associates 09/13/17
Nonprofits can't afford not to invest in this new digital age. Read how nonprofits risk loosing to their competition and major dollars by not clearly making the digital connection with their consumers. https://nyti.ms/2xUiJCk
esdresults 09/12/17
It was an exciting day demonstrating the Diabetes Resources Guide website for https://t.co/8LWasxYYh6 at the Annual… https://t.co/J6qDR4c0P1