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Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

Institute for Women’s Health Los Luchadores 5K website honored

Los Luchadores 5K joins other great sites across the web, including established brands like Newsweek, The Rolling Stones, Intel UK, Michaels, Medicare, Jamie Oliver, the Discovery Channel and more.

Why Your Healthcare System Must Market the Affordable Care Act

If your healthcare system isn’t “selling” the Affordable Care Act to your customer base, it’s a little late in the game but you still have nearly two months until the March 31 deadline to get with the program. The $64,000

Less is More for Health Care Marketing Communications

Four tips for improving communications to young adults considering health insurance through the Health Insurance Marketplace (“Obamacare” exchange).

Obamacare Marketing Challenge – Enrolling the “X Games” Generation

With the Affordable Care Act looming, marketers face a new challenge: getting the young “X games” generation to purchase health insurance. So how do we begin to create a healthcare marketing communications strategy that solves this problem? Read on and find out!

Community First Health Plans Gets An A+

Community First Health Plans (CFHP) was featured in local newspaper the La Prensa for their recent success in the “100% Campaign” for their partnership with San Antonio ISD. The campaign is a community partnership to link every uninsured child with

Free Pregnancy Test campaign

DON’T BE SCARED, BE SURE Pregnancy can be one of the most exciting times in a woman’s life, but it can also be one of the most confusing, frightening and stressful. San Antonio’s Methodist Healthcare System had established multiple Family

HealthCollaborative.net mobile

CHECKING UP ON SAN ANTONIO’S HEALTH The health of San Antonio isn’t perfect. In fact, the city has often fallen into the lowest margin of nationwide health statistics. The Bexar County Health Collaborative is committed to changing this trend through

Mrs. Munoz knows best

SOCIAL MEDIA VIDEO BREATHES LIFE INTO A BRAND Through humor, esd & associates is giving University Health System’s brand real character in the community. Our county health provider extends its capability across the community, caring for children, adults and seniors

JoinMEthodist mobile

JOIN ME AND FULFILL YOUR CALLING Today’s students and professionals have developed fluency with the latest digital and mobile technology. They expect to connect to their friends, employers and interests at any moment of the day or night, from any

Club 40

HELPING STUDENTS MOTIVATE FOR SUCCESS Not all schools are created equal, but some students – the best and the lucky – emerge from the most challenged schools to succeed. They achieve academic honors, earn degrees and find fulfilling careers that

Ride with a Mission

RAISING AWARENESS WITH TWO WHEELS If one person stands at the top of a hill and waves, she might get a passing glance, but that’s not enough to raise awareness. If 300 people representing a dozen different organizations stand on

iDon’t smoking prevention campaign

DON’T HAVE TO AND DON’T WANT TO – SMOKE Seductive and addictive, tobacco presents a powerful challenge. For teenagers, it represents a torch of freedom, a quick route to adulthood and sophistication. The truth is: tobacco enslaves you to spend

thank you, San Antonio

By the late 1990s, Bexar County Hospital had become the “stepchild” of the San Antonio medical community. While associated public health services and affiliates – community clinics, the transplant center, Texas Diabetes Institute – enjoyed public approval, the county hospital

brand renewal membership drive

KEEPING COMMUNITY FIRST FIRST A well-established, regional not-for-profit medical care coverage provider, Community First Health Plans offers HMO services catering to the Medicaid, STAR‑ and CHIP‑eligible residents of an eight-county Central Texas area. Established in 1995 with an operating staff

Guardian Angel

PROTECT AND SERVE IN MORE WAYS THAN ONE San Antonio AirLIFE, operated by University Health System and the Baptist Health System, has flown rescue and critical transfer missions for 20 years. AirLIFE came to esd with a new membership program,

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esd & associates 03/24/17

Never underestimate a strong Powerpoint game. #teamgaston
esd & associates 03/23/17

Happy National Puppy Day! Goose is working hard with us today at ESD! #nationalpuppyday #dogsoffacebook #SAPets
esd & associates 03/21/17

Live from San Antonio! It's nonprofit Saturday Night!
esd & associates 03/17/17

Don’t miss your chance to LOL for a good cause! The Big Gig is a fun, silly, rowdy live comedy show put on by the Nonprofit Council each year to raise money for their mission of supporting area nonprofits. This year’s theme is “Nonprofit Saturday Night Live!” So come to the Playhouse (800 W Ashby Place, San Antonio, TX 78212) March 25! Cocktails start at 7 p.m. and the show kicks off at 8! Hope to see you there!