Meta (formally Facebook) has increasingly come under fire for its questionable advertising practices. To counteract the outcry Meta has added additional ad targeting restrictions for teen users. It is also continuing to prioritize age appropriate advertising experiences for teen users with many updates. In addition, gender...

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The growth of  technology advances have changed the way of digital marketing by creating a  gateway of endless possibilities. Let's dive in and  understand the different areas of digital marketing platforms with a short  list geared toward different target audiences and  communications. Content Marketing Platforms -...

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HTTPS: It’s More Than Security. Chances are you have visited a secure website with a URL starting with “HTTPS” (Hypertext Transport Protocol Security). This is commonly used for shopping, banking or e-commerce websites, but this security is also important for all other websites. You might be...

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Coined as the largest video sharing site around these parts, YouTube has millions of videos that are easily accessible by Internet users. And now with billions of monthly users, it’s no wonder why more and more companies are investing their advertising dollars in YouTube. In fact, every minute, nearly 72 hours of video are uploaded to the website.
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From business cards to print advertisements to the cups used in a restaurant, QR codes are everywhere. With the increase in popularity, more and more companies are developing and implementing these codes into their marketing strategy. Here are four reasons why your company should do the same.
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Successful public relations can help advance your company and has the potential to disseminate your company’s marketing message to millions of people. To achieve this, follow these five, easy-to-remember rules from the esd Public Relations Department:
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By nature, whitepapers provide fact-based solutions to consumers’ sometimes-complex problems. These whitepapers encourage consumers to purchase your company’s products or services because, according to the facts in the whitepaper, these products and services are the solution being sought. If written effectively, these whitepapers can become an integral component of your company’s content marketing strategy.
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Since its first Promoted Tweet in April of 2010, Twitter has continually evolved their Promoted Tweets Service. Now, more than two years later, Twitter has announced its newest update to help companies attain a valuable return on investment for their Twitter marketing efforts.
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