Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

The Top 5 B2B Social Media Trends To Watch

When considering social media marketing, B2B companies tend to be excited by the opportunities to forge deep customer relationships through LinkedIn and Facebook, but they often struggle to find effective ways to execute social media tactics without a strategy. Before

Communications Strategy – The Main Ingredient in Your Product Launch

Your communications strategy is an extremely important factor in the success of your product launch. Here are a few tips to creating a great communications strategy regardless of what industry you are in.

Strategy Shift for CMOs: Marketing in the Digital Age

B2B marketing has changed, and customers are contacting brands far later in their buying cycle,thereby reducing the influence or corporate sales teams. This places pressure on the CMO to make every brand touch point matter. We offer a few tips for helping CMOs cope with this changing landscape as digital technology changes how brands engage with customers.

The Marketing Department of the Future is Your Customer Base

Companies are facing increasing pressure to increase sales and profits, just as buyers are becoming more jaded toward traditional sales & marketing tactics. So how do companies create sustainable profits? Turn loyal customers into advocates and then empower them to share their experiences.

Quickly Respond to Your Target Audience

With the increase in popularity of QR codes, more and more companies are developing and implementing these codes into their marketing strategy. Here are four reasons why your company should do the same.

use social media to get your site in the spotlight

Social media’s on the up and up. As more and more businesses grow cognizant of social media’s power with the people, search engines are sitting up and taking notice. Search engines like Google and Bing rank sites on relevancy –

photo phabulous

Simply put pictures are fun – and they’re valuable. Breaking business processes or concepts out of their rigid written form can help individuals grasp elusive ideas more concretely and quickly. It can clarify statistics and make long lists of data

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esd & associates 03/24/17

Never underestimate a strong Powerpoint game. #teamgaston
esd & associates 03/23/17

Happy National Puppy Day! Goose is working hard with us today at ESD! #nationalpuppyday #dogsoffacebook #SAPets
esd & associates 03/21/17

Live from San Antonio! It's nonprofit Saturday Night!
esd & associates 03/17/17

Don’t miss your chance to LOL for a good cause! The Big Gig is a fun, silly, rowdy live comedy show put on by the Nonprofit Council each year to raise money for their mission of supporting area nonprofits. This year’s theme is “Nonprofit Saturday Night Live!” So come to the Playhouse (800 W Ashby Place, San Antonio, TX 78212) March 25! Cocktails start at 7 p.m. and the show kicks off at 8! Hope to see you there!