Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

Marketers Get Into The Halloween Spirit

So it Begins… It’s that time of the year again. You walk into your favorite store, minding your own business and bam! You accidentally walk into an animatronic witch or ghost moving around and screaming like crazy. Then it hits

What You Should Know About “Mobilegeddon”

Google recently updated its algorithm to favor “mobile friendly” websites as the majority of Internet search happens on smartphones and tablets.   Rolled out on April 21, this update means Google’s web crawlers will give higher ranking to mobile friendly

How to Promote Your Blog: Part 1

Discover how to promote a blog online and enjoy increased awareness, traffic, and SEO.

esd videographer provides tips for great video on MediaBistro.com

esd & associates is San Antonio’s largest integrated marketing agency, expanding its services to address the evolving industry and other trends. Charlie Castleman, esd’s in-house videographer, was recently interviewed by Andrea Williams of MediaBistro.com for tips on capturing the perfect video.

Branding in Action: 10 Tips for Naming a Company

Do you have a great business idea but have no idea how to name a company? Read our 10 best tips on naming a business or campaign.

Less is More for Health Care Marketing Communications

Four tips for improving communications to young adults considering health insurance through the Health Insurance Marketplace (“Obamacare” exchange).

Obamacare Marketing Challenge – Enrolling the “X Games” Generation

With the Affordable Care Act looming, marketers face a new challenge: getting the young “X games” generation to purchase health insurance. So how do we begin to create a healthcare marketing communications strategy that solves this problem? Read on and find out!

4 Facebook Graph Searches Marketers Need to Know

With Facebook’s Graph Search, you will be able to understand your audience better than ever before. Learn these four ways you can use these features to improve your communications strategy on Facebook.

3 Reasons You May Not Be Ready for Social Media

Are you making one of these social media mistakes? Learn about three common reasons why businesses can’t make social media work for them.

7 Things You Need to Know About Digital User Experience

As most brand touch points have shifted from being primarily offline to online, mastering digital user interface (UI) and user experience (UX) is increasingly important. Are you designing your site and apps to enhance the digital user experience?

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esd & associates 03/24/17

Never underestimate a strong Powerpoint game. #teamgaston
esd & associates 03/23/17

Happy National Puppy Day! Goose is working hard with us today at ESD! #nationalpuppyday #dogsoffacebook #SAPets
esd & associates 03/21/17

Live from San Antonio! It's nonprofit Saturday Night!
esd & associates 03/17/17

Don’t miss your chance to LOL for a good cause! The Big Gig is a fun, silly, rowdy live comedy show put on by the Nonprofit Council each year to raise money for their mission of supporting area nonprofits. This year’s theme is “Nonprofit Saturday Night Live!” So come to the Playhouse (800 W Ashby Place, San Antonio, TX 78212) March 25! Cocktails start at 7 p.m. and the show kicks off at 8! Hope to see you there!