Metrics

A Minimalist Approach to Social Media Analytics

As a social media marketer and marketing analyst, one of the largest temptations of my job is to cling on to the wide array of metrics available. For example, even though I know that most of the 88 metrics that Facebook Insights provides is probably what many call “fluff,” my analytical demon still tells me to keep them as it might (someday) give me useful insights or trends.