Marketing Analytics 1.0 was about taking snapshots of how marketing tactics contribute to sales. Marketing Analytics 2.0 is about attribution, optimization, and allocation in real time.
Your Digital Marketing Source
Introducing the esd Media Library
At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.