Multi-Channel Campaigns | Tag | esd and associates | Leading Advertising and Marketing Agency in San Antonio

esd and associates is San Antonio's leading digital creative agency, providing a full spectrum of web design, graphic design, advertising and public relations services, including print and video production, Internet advertising, mobile web development, search engine optimization (seo), social media, social marketing, corporate presentation, branding and employee communications. With decades of combined experience, our marketing professionals know how to cut through the noise and get your brand noticed.

The Analytics Shift You May Have Missed

Posted at October 09, 2013 10:00 AM in Agency

As marketers cope with an ever-expanding array of technology platforms for advertising, social engagement, customer relationship management (CRM), automation, content marketing and web analytics, many professionals have found themselves needing to rethink their craft. A "big data" overload, in terms of the amount of raw information, is only part of the problem. There simply isn't enough time in our workday to analyze all of this data properly so we can draw meaningful conclusions that improve our decision-making processes.