Less is More for Health Care Marketing Communications
Posted at July 31, 2013 11:11 AM
in Agency
There’s an old saying that “a picture is worth a thousand words,” and that may be sage advice for health care managed care organizations (MCOs) seeking to offer insurance plans on the “Obamacare” Health Insurance Marketplace in fall 2013.
It seems that a key to the balancing act of insuring older policyholders (more likely to file claims for care) is attracting enough younger policyholders whose premiums and lack of claims will provide offset relief. The challenge for health care marketers is that these two different age groups learn and communicate differently, so MCOs must take this into account when developing their health care marketing and communications plans.