There’s an old saying that “a picture is worth a thousand words,” and that may be sage advice for health care managed care organizations (MCOs) seeking to offer insurance plans on the “Obamacare” Health Insurance Marketplace in fall 2013. It seems that a key to the balancing act of insuring older policyholders (more likely to file claims for care) is attracting enough younger policyholders whose premiums and lack of claims will provide offset relief. The challenge for health care marketers is that these two different age groups learn and communicate differently, so MCOs must take this into account when developing their health care marketing and communications plans.
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A June 2013 article written by Anna Gorman that appeared in the LA Times highlights the challenge facing managed care organizations (MCOs) across the United States as the Affordable Care Act (“Obamacare”) enrollment opens in October. Specifically, the reluctance of young adults to enroll in a health care plan and how it makes health care marketing difficult.
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