HELPING STUDENTS MOTIVATE FOR SUCCESS Not all schools are created equal, but some students – the best and the lucky – emerge from the most challenged schools to succeed. They achieve academic honors, earn degrees and find fulfilling careers that serve their families and communities well. They...

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Pools of buttermilk batter dotted IHOP griddles to benefit Shriners Hospitals for Children on National Pancake Day. IHOP served the cakes for free all day March 1, asking the hungry guests for a donation. The campaign set a goal of $2.3 million nationally for Shriners...

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BROUGHT TO YOU BY SOCIAL MEDIA The gourmet burger market is fiercely competitive, vying for the casual diner against both small cafés and huge fast-food enterprises. Smashburger competes directly in the middle of that contest, with premium burgers and shakes provided at low prices. As restaurant management company...

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RAISING AWARENESS WITH TWO WHEELS If one person stands at the top of a hill and waves, she might get a passing glance, but that’s not enough to raise awareness. If 300 people representing a dozen different organizations stand on the hill and wave, the public will...

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PET TRAINING A CITY Public relations and advertising often merge in the execution of a social marketing strategy. When the City of San Antonio set upon a goal of reducing the use of euthanasia in animal control, esd won a competitive RFP process (from a field...

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14,400 sq. ft. OF ECONOMIC POTENTIAL Already established as Alzafar Shriners’ public relations firm, esd and associates extended our partnership with the fraternal organization to rebrand, promote and co-manage the San Antonio Shrine Auditorium. a direct commitment to marketing the product The project reflects a new level of...

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KEEPING COMMUNITY FIRST FIRST A well-established, regional not-for-profit medical care coverage provider, Community First Health Plans offers HMO services catering to the Medicaid, STAR‑ and CHIP‑eligible residents of an eight-county Central Texas area. Established in 1995 with an operating staff of five — and esd on...

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FAMILY FITNESS FOR A WHOLE CITY San Antonio Sports pumps energy throughout our community, promoting athletics at every level. A vital part of their activity motivates kids with a series of programs through the school year promoting fitness through fun. With funding from the Kronkosky Foundation, San...

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Smashburger of San Antonio has chosen esd&associates to serve as its agency of record for public relations and marketing. esd will help the top quality hamburger chain open new stores and host events to increase visibility of their existing operations in the 7th largest city...

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They were the talk of the town! And, why wouldn't they be with more than 54 broadcast media hits and print articles on the Shriners International Imperial Session July 5-9, 2009. The Shriners and their red fezzes had tongues wagging all over San Antonio. "We estimate those broadcast hits alone are worth $166,320 for our clients -- the Shriners," said Christine Kleha, President & CEO of esd&associates. "We worked with our media contacts and cultivated new sources. The esd team did an outstanding job," she said.
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