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Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

Creating SEO Home Runs

Major League Baseball will be opening their season in a few days. With baseball every team begins with zero losses and zero wins no matter what happened in the season before. Besides, the tallied games the common thread each team

What You Should Know About “Mobilegeddon”

Google recently updated its algorithm to favor “mobile friendly” websites as the majority of Internet search happens on smartphones and tablets.   Rolled out on April 21, this update means Google’s web crawlers will give higher ranking to mobile friendly

It’s Time To Create a Sustainable SEO Strategy

Understanding search from Google’s POV will help marketers understand how to build sustainable content and websites that will stand the test of its algorithm updates.

Marketers: Are You Ready for Hummingbird?

Google Hummingbird doesn’t only affect SEO, it affects all your marketing efforts. Are you prepared to make the necessary changes to your marketing strategy?

optimize your search engine

This past January, Google announced its new Panda Refresh. This 24th version of Panda affected nearly 1.2 percent of all search queries in English. What does this new Panda Refresh mean for your company?

have a successful holiday s(eo)son

With the holiday season in full swing, the last thing on any company leader’s mind is a Google algorithm update. But it is now, with a multitude of consumers turning to the Internet for their holiday gifts, travel plans and

google quality control gets serious

Search engine optimization is a complex content and tech process that’s meant to work in the user’s favor – although that’s not ALWAYS what happens. Google’s already gotten wise to marketers’ methods of manipulating their system and now they’re announcing

use social media to get your site in the spotlight

Social media’s on the up and up. As more and more businesses grow cognizant of social media’s power with the people, search engines are sitting up and taking notice. Search engines like Google and Bing rank sites on relevancy –

insourcing – the beauty of rss

Keeping a company’s blog fresh is hard. We should know. We add to ours regularly. Each piece starts with an idea that must then be fleshed out by research, original thought, and clear storytelling. It’s a lot to do and

make your website’s content count

Websites, even the most visual, require words. Why? Non-readers beware: as much as you may skim from subtitle to subtitle and jump from image to image, search engines do not. They crawl quickly, but efficiently, through each and every website

pr & seo – a match made in roi heaven

Search Engine Optimization (SEO) has changed the way we write websites. It’s completely restructured the way we create and produce online advertisements. Now, SEO is extending its reign beyond the world of paid marketing promotions and into the realm of

s(eo)vival of the fittest

Have you heard of digital Darwinism? The age-old reality of survival of the fittest still exists today for businesses. In this day and age Darwinism has moved from the cave to the web making it more and more important for

should your brand be on pinterest?

  There’s a new online playground to bookmark these days. Pinterest is an invite-only ‘virtual pinboard’ that focuses on two main aspects of social media: sharing and organizing. So what? Well, any trendy new toy in the social media space that

show and tell

“Show me, don’t tell me.” It’s a popular mantra for successful businessmen – and it’s easy to see why. When you’re working your way toward industry domination, time is money. It makes no sense to spend 20 minutes reading what

start a pay per click campaign the right way

To get the most out of your business’ Pay Per Click, you have to be careful to create an efficient, well thought out campaign. Otherwise, you could quickly find yourself spending an unnecessary part of your business’ budget on ineffective

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esd & associates 11/20/17
When you spend $450 million on a painting, but don't like the frame. #ADWEEK
esdresults 11/20/17
Ikea Had a Fun Response to the Sale of the World’s Most Expensive Painting https://t.co/cHHm6b6liU
esdresults 11/17/17
Is Cyber Monday the new Black Friday? Read “Marketing to Cyber Monday Shoppers” for a few ideas on encouraging cust… https://t.co/MYkMTUNLWa
esd & associates 11/17/17
Is Cyber Monday the new Black Friday? Read "Marketing to Cyber Monday Shoppers" for a few ideas on encouraging customers to shop online.
esd & associates 11/16/17
This the perfect example of out running your competition.Reebok we love your #InteractiveMarketing campaign.