Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

Using Facebook Ads For Event Success

When it comes to marketing events, we have found social media advertising to be one of the most highly effective tactics to drive traffic and registrations. You can find success in relying on PR and organic social media posts, but

get results in an instagram

Humans, by nature, are visual beings. Photographs, especially on the web, attract more users than text-only posts or tweets. Just look at one of the hundreds of studies conducted that examine what online content users engage the most with. Photos

a ticking face-bomb of value for businesses

Change may be scary, but no change means no progress. This, at least, appears to be Mark Zuckerberg’s theory as he pushes his creation forward, expanding Facebook’s empire, uses and capabilities. Zuckerberg’s latest public Facebook revamp has sparked a veritable

blogging – why bother?

Imagine it: it’s a Thursday afternoon and the end of the workweek hovers tantalizingly close. It’s a slow day, and you have just one or two more loose ends to tie up. What do you do in these moments of

Free Pregnancy Test campaign

DON’T BE SCARED, BE SURE Pregnancy can be one of the most exciting times in a woman’s life, but it can also be one of the most confusing, frightening and stressful. San Antonio’s Methodist Healthcare System had established multiple Family

Mrs. Munoz knows best

SOCIAL MEDIA VIDEO BREATHES LIFE INTO A BRAND Through humor, esd & associates is giving University Health System’s brand real character in the community. Our county health provider extends its capability across the community, caring for children, adults and seniors

Club 40

HELPING STUDENTS MOTIVATE FOR SUCCESS Not all schools are created equal, but some students – the best and the lucky – emerge from the most challenged schools to succeed. They achieve academic honors, earn degrees and find fulfilling careers that

SA Business Journal spotlights esd SAMMinistries campaign

Philanthropy is just a click away, as esd & associates has harnessed the power of smart phones into a new revenue stream for client SAMMinistries. Haven for Hope, the city’s nonprofit dedicated to overcoming homelessness in the community, provides SAMM

Bienestar

DEFEATING OBESITY AND DIABETES WITH HEALTHY HEROES In 1997, the Social & Health Research Center, through its Bienestar Health Program, asked esd to create one book, aimed at one school district, which would focus on curbing diabetes in Hispanic youth.

planting a clue

Not all schools are created equal, but some students – the best and the lucky – emerge from the most challenged schools to succeed. They achieve academic honors, earn degrees and find fulfilling careers that serve their families and communities

iDon’t smoking prevention campaign

DON’T HAVE TO AND DON’T WANT TO – SMOKE Seductive and addictive, tobacco presents a powerful challenge. For teenagers, it represents a torch of freedom, a quick route to adulthood and sophistication. The truth is: tobacco enslaves you to spend

OwnUp, San Antonio

PET TRAINING A CITY Public relations and advertising often merge in the execution of a social marketing strategy. When the City of San Antonio set upon a goal of reducing the use of euthanasia in animal control, esd won a

Talk It Up

CAMPAIGN ENCOURAGES TEENS A thin line separates normal teen angst and perilous teen depression. Faced with physical, social and psychological challenges, teenagers often ride a fairly wide spectrum of emotions. But teen depression can be dangerous, leading to decisions that

Gourmet burger chain chooses smashing communications team

Smashburger of San Antonio has chosen esd&associates to serve as its agency of record for public relations and marketing. esd will help the top quality hamburger chain open new stores and host events to increase visibility of their existing operations in the 7th largest city in America.

esd newsletter

esd social

esd & associates 09/13/17
Nonprofits can't afford not to invest in this new digital age. Read how nonprofits risk loosing to their competition and major dollars by not clearly making the digital connection with their consumers. https://nyti.ms/2xUiJCk
esdresults 09/12/17
It was an exciting day demonstrating the Diabetes Resources Guide website for https://t.co/8LWasxYYh6 at the Annual… https://t.co/J6qDR4c0P1
esd & associates 09/12/17
It was an exciting day for esd demonstrating the new Diabetes Resources Guide website for the @SanAntonioHAB today at the Fourth Annual Clinical Town Hall! We look forward to the journey toward the Bold Goal to make San Antonio 20% healthier by 2020.
esd & associates 09/05/17
Hello September! Fall is almost here…goodbye Texas heat! 🍁🍂
esd & associates 08/25/17
Happy birthday to our Web & App Guru, Judy! Hope you enjoy your Hello Kitty edible arrangement.😸