Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

Your Guide to the 4 Most Important Facebook Ratios (Not Metrics)

In the world of finance (which is governed by numbers), ratios are king. However, there seems to be very little discussion regarding Facebook ratios. Unlike metrics, ratios identify relationships, which can give you much deeper insights into your social media efforts. Learn how to use them to your advantage!

A Minimalist Approach to Social Media Analytics

Are you lost in a pile of numbers? Get the scoop on the social media metrics that really matter and how to look at the big picture.

Fifty Percent of B2B Marketing Spend is Misaligned

Up to 50% of marketing spend is misaligned with actual buyer behavior during the buying cycle. Marketers who are not engaging across the entire customer decision journey are removing themselves from touch points that could determine whether they win the sale.

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esdresults 08/18/17
Wishing you the best of luck on your new adventure in Nashville, Anna! We will miss you! #NewAdventures #esdresultshttps://t.co/XDgQZUEwTo
esd & associates 08/18/17
It’s a bittersweet day in the office as we say goodbye to one of our team members. Wishing you the best of luck on your new adventure in Nashville, Anna! We will miss you! #NewAdventures #esdresults #AgencyLife
esd & associates 08/16/17
We are excited to welcome our newest team member, Celine, to our team!
esd & associates 08/14/17
Mondays at esd! #CoffeeIsLife