Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

Pinterest: The New Way to Shop

As the holiday season nears, a lot of people will be looking for inspiration on Pinterest for all their holiday parties and gifts. Thanks to Pinterest’s new “Buyable Pins” feature, you can now purchase select items, making your holiday shopping

Read more ›

Instagram Makes Its Entrance Into the Social Advertising Realm

Instagram recently announced the opening of its Application Program Interface (API), allowing marketers to start purchasing and posting ads to help automate Instagram advertising campaigns and target their specific audiences.   This is big news for digital advertisers who recognize the

Read more ›

Using Facebook Ads For Event Success

When it comes to marketing events, we have found social media advertising to be one of the most highly effective tactics to drive traffic and registrations. You can find success in relying on PR and organic social media posts, but

Read more ›

The Top 5 B2B Social Media Trends To Watch

When considering social media marketing, B2B companies tend to be excited by the opportunities to forge deep customer relationships through LinkedIn and Facebook, but they often struggle to find effective ways to execute social media tactics without a strategy. Before

Read more ›

Commit to Blogging and Social Media for a Better PR Strategy

Whether marketing surgical devices or craft beer, you may be wondering why competitors are fast becoming the go-to subject matter experts in key industry media channels. Is it perhaps their good luck, charisma, great PR – or something more? Whatever

Read more ›

Understanding the Difference Between ‘Nurturing’ and ‘Harvesting’ in Social Media

Many marketers miss the mark on social media when they try to reap results too quickly. In this post, we help you understand when you need to nurture and when you can harvest leads from social media.

Read more ›

How to Promote Your Blog: Part II

Struggling to get more exposure for your blog? Read our second post on how to promote your blog to get even more tips on generating buzz online.

Read more ›

You Are Never Too Boring For Facebook

With so many users on Facebook, there must be an audience you can capture no matter how niche or “uninteresting” your industry is. Despite this, we still hear many brands complaining that their industry is too boring or too niche

Read more ›

The Three “E’s” of Social Media Messaging

Learn the three “E’s” of social media, and you will be well on your way to increasing engagement and gaining more followers on your platforms.

Read more ›

4 Facebook Graph Searches Marketers Need to Know

With Facebook’s Graph Search, you will be able to understand your audience better than ever before. Learn these four ways you can use these features to improve your communications strategy on Facebook.

Read more ›

4 Ways You Can Advertise Like a Pro on Facebook

Facebook advertising can really jumpstart your page by attracting the right followers quickly. However, Facebook’s self-serve platform does not always give businesses with a targeted enough audience to yield the optimal results. Power Editor can be your solution to these problem. Learn 4 ways that it can help you improve your advertising efforts.

Read more ›

How to Repurpose Content Series, Part II: Blog Posts

Don’t let an amazing blog post go to waste. Learn how to repurpose content to save time and energy while maximizing SEO efforts.

Read more ›

3 Reasons You May Not Be Ready for Social Media

Are you making one of these social media mistakes? Learn about three common reasons why businesses can’t make social media work for them.

Read more ›

How to Repurpose Content Series, Part I: Facebook Posts

Think you don’t have to time to brainstorm and write new content for every medium? Stop posting in separate silos–creating stand-alone content for each medium is highly inefficient. Learn how to master social content strategy and repurpose content across many mediums.

Read more ›

Your Guide to the 4 Most Important Facebook Ratios (Not Metrics)

In the world of finance (which is governed by numbers), ratios are king. However, there seems to be very little discussion regarding Facebook ratios. Unlike metrics, ratios identify relationships, which can give you much deeper insights into your social media efforts. Learn how to use them to your advantage!

Read more ›

esd newsletter

esd social

esd & associates 12h
A few captured moments from this weekends #BigGig presented by #thenonprofitcouncil. The Big Gig #SNL comedy show is a fundraiser that helps support local nonprofits in San Antonio.
esd & associates 02/17/18
We had so much fun this morning supporting our client Methodist Stone Oak Hospital at their Red Dress 5k Fun Run & Walk. #reddressrun #hearthealth #5K #agencylife
esd & associates 02/17/18
We live to support our clients Methodist Stone Oak Hospital, especially when they have free tacos. ❤️🌮 #tacolove #reddressrun
esd & associates 02/11/18
Thank you HealthTexas Medical Group of San Antonio for taking us back to the 80’s tonight at the 14th annual “Hand to Heart” Gala!
esd & associates 02/02/18
We had so much fun last night at the Confluence: Art at the Convention Center Opening Reception! Thank you Arts & Culture, City of San Antonio!