The mission of social media is to create a vibrant community. Advertising on Facebook can really jumpstart this process. When seen from the surface, advertising on Facebook looks simple. You create an image, write the headline and ad copy, choose your target audience and budget, and you’re set. Right? Well, not quite, at least not with Power Editor. Facebook’s Power Editor is a Google Chrome add-on you can install to your Facebook account that can greatly improve the quality of your advertisements. You can view the installation guide on Facebook’s Help Center.
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This is the second of a five-part series on how to repurpose content to save time and increase exposure. Today, we’re going to explore how to repackage content that originates with a blog post. Check out our last post about how to repurpose Facebook content
Creating stand-alone content for every medium is time-consuming and exhausting. There's no need to waste time generating separate ideas for dozens of different mediums. Using social content marketing to repackage this material across mediums increases your efficiency and multiplies your chances of earning exposure.
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Previously, we have brought up the idea that companies should include social media into their marketing strategy. However, perhaps that alone is not enough anymore. According to Harvard Business Review, 79 percent of companies currently have or are going to add social media to their marketing strategy. According to the same study, however, only 12% of these businesses feel they are effective users of social media. Obviously, there is a disparity here, and many businesses do not seem to be getting the results they want through social media.
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This is the first of a five-part series on how to repurpose content to save time and increase exposure. Today, we’re going to explore how to repackage content that originates with a Facebook contest.  Think you don’t have to time to brainstorm and write new content for every medium? Stop posting in separate silos. Creating stand-alone content for each medium is highly inefficient. When you cross-pollinate and repackage content across mediums, you save time and energy, and give your campaigns more momentum than ever. Use this example to see how you can take one piece of content and turn it into a multi-channel campaign.
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There is already a slew of articles regarding Facebook metrics which tell you why they are important and suggest which metrics you should track and why. However, there seems to be very little discussion regarding Facebook ratios. In the world of finance (which is governed by numbers), ratios are king. There are hundreds of financial ratios that can be measured from just a few core metrics. Unlike metrics, ratios identify relationships, which can give you much deeper insights and far more accurate diagnostics than by merely looking at the performance of one metric.
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In the wake of the devastating losses in both Boston and West, Texas, recently, scores of people flocked to Facebook and Twitter to get up-to-the-minute news, post messages of support for victims and survivors and vent their frustrations.
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There are rules when it comes to “owning” a Facebook page. They may not be explicitly written, but in general most people who sign up for a page understand that the information they choose to post about themselves is broadcast to their friends list, or even beyond, and open for others to pass judgment.
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Coined as the largest video sharing site around these parts, YouTube has millions of videos that are easily accessible by Internet users. And now with billions of monthly users, it’s no wonder why more and more companies are investing their advertising dollars in YouTube. In fact, every minute, nearly 72 hours of video are uploaded to the website.
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There are billions of users and thousands of companies and brands currently on Facebook. Recently, the social media giant announced plans to introduce a new design. But, while the new redesign means more, and sometimes cooler, features for users, it also means that companies have to adjust their social media marketing strategies. 
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Since 2010, marketers and advertisers have engaged consumers through advertising via promoted tweets on Twitter. Recently, however, the popular social networking site took advertising a step further by launching its new advertising API. The new advertising API, which is still in its Beta stage, is aimed at helping companies engage and target more Twitter users and general consumers with their products or services.
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