Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

i’m judging you.

I’m judging you. So is he. So is she. So are they. When you or your employees post to either personal or collaborative social media accounts, your institution’s personality receives instant exposure, automatically opening you up to criticism, misinterpretation and

got klout?

When it really comes down to it, how effective IS your social media presence? At some point all web marketers, business decision makers and regular users ponder this conundrum. Social media is a unique tool, one designed to serve, not

professional brand management – lessons from the jersey shore

Not everyone from Jersey is a “guido” or a “guidette,” but the Jersey Shore’s small cast of eight have created personal brands so strong and pervasive, that they have completely defined the way the public views New Jersey. Consider your personal

blogging – why bother?

Imagine it: it’s a Thursday afternoon and the end of the workweek hovers tantalizingly close. It’s a slow day, and you have just one or two more loose ends to tie up. What do you do in these moments of

the pluses of google+

Last Tuesday, July 5, Internet search engine giant, Google, threw a veritable lightening bolt onto the online landscape – one that, at least initially, has rocked social media to its core. The new project, Google+ has sparked an onslaught of

following the flock

Twitter followers and followees are as unique as they come. Some tweet every time they eat and some only tweet when breaking news explodes; some tweet strictly in stream of consciousness mode, and some tweet strategically, attempting with every word,

the twitter echo

To tweet or not to tweet? That is the question several businesses face these days, and understandably so. The success of Twitter is undeniable. Everyone from Britney Spears to PETA is tweeting about their likes, lives and favorite issues. But

Use it well: custom Facebook pics

Visitors to esd’s page on Facebook can see one of our favorite new projects – custom Facebook profile pictures. Facebook allows profile pictures to get as large as 200 x 600 pixels (esd’s new profile is 200 x 400). Because

esd newsletter

esd social

esd & associates 02/24/17

Have you been keeping up with your weight-loss resolution? Here's some tips and tricks on how to keep up with your fitness goals. #TGIF #GETFIT
esd & associates 02/21/17

From pups to nonprofits, our custom video services can help you share your story with the world. Thanks to The Big Give SA for this fun project!
esd & associates 02/14/17

Happy Valentine's Day from esd! #loveoneanother
esd & associates 02/14/17

Want your message heard? Discover a new purr-spective on our blog and how we can help you find your roar: http://esdandassociates.com/2017/02/fresh-purr-spective-in-advertising/#sthash.qlvsRpjq.dpbs
esd & associates 02/01/17

Check out this article on how to avoid common construction mistakes that we helped Michael Imbimbo Inc. get published on CNSNews.com! Contact us to find out how we can help you speak to the audiences that matter to your business.