Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

i’m judging you.

I’m judging you. So is he. So is she. So are they. When you or your employees post to either personal or collaborative social media accounts, your institution’s personality receives instant exposure, automatically opening you up to criticism, misinterpretation and

got klout?

When it really comes down to it, how effective IS your social media presence? At some point all web marketers, business decision makers and regular users ponder this conundrum. Social media is a unique tool, one designed to serve, not

professional brand management – lessons from the jersey shore

Not everyone from Jersey is a “guido” or a “guidette,” but the Jersey Shore’s small cast of eight have created personal brands so strong and pervasive, that they have completely defined the way the public views New Jersey. Consider your personal

blogging – why bother?

Imagine it: it’s a Thursday afternoon and the end of the workweek hovers tantalizingly close. It’s a slow day, and you have just one or two more loose ends to tie up. What do you do in these moments of

the pluses of google+

Last Tuesday, July 5, Internet search engine giant, Google, threw a veritable lightening bolt onto the online landscape – one that, at least initially, has rocked social media to its core. The new project, Google+ has sparked an onslaught of

following the flock

Twitter followers and followees are as unique as they come. Some tweet every time they eat and some only tweet when breaking news explodes; some tweet strictly in stream of consciousness mode, and some tweet strategically, attempting with every word,

the twitter echo

To tweet or not to tweet? That is the question several businesses face these days, and understandably so. The success of Twitter is undeniable. Everyone from Britney Spears to PETA is tweeting about their likes, lives and favorite issues. But

Use it well: custom Facebook pics

Visitors to esd’s page on Facebook can see one of our favorite new projects – custom Facebook profile pictures. Facebook allows profile pictures to get as large as 200 x 600 pixels (esd’s new profile is 200 x 400). Because

esd newsletter

esd social

esdresults 05/24/17
A special thank you to @KABBFOX29 for having our client, #ADA on Focus on South Texas to share information about th… https://t.co/QDWbvYGHTk
esd & associates 05/24/17

A special thank you to KABB FOX 29 News, San Antonio for having our client, American Diabetes Association on Focus on South Texas to share information about the 2017 Camp Power Up!!
esd & associates 05/23/17

Happy Birthday to our Account Planner Johanna Salazar. She’d like to say THANK YOU to our amazing clients at Community First Health Plans for the treats!
esd & associates 05/20/17

It’s game day and we’re showing our team spirit at esd! #GoSpursGo! #raceforseis
esd & associates 05/04/17

Euly the rescue dog is all business at #biggive2017 this morning! San Antonio Pets Alive is topping the leaderboard with $27k in donations! Don't forget to donate at www.thebiggivesa.org