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Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

the dos and don’ts of blogging

There are more than 178 million blogs on the Internet today. In fact, on WordPress, alone, there are nearly 392 million blog readers per month. Getting these millions of readers to view your company’s blog requires more than just engaging

can you spot a social media expert?

Are you a social media expert? Chances are if you’re in marketing, you think you are, and if you employ an in house marketing manager, they think that they are. But what really defines expertise in this relatively young medium?

maximize your productivity

Work’s tough. Tighter budgets and a more desperate job market can mean larger task loads and seemingly impossible obstacles for the average worker. Not all times are major push times at work, but when push comes to shove and deadline

pimp your web usability – part I

When it comes to web design, there’s a lot of amateurs but decidedly fewer experts. Real web design experts know not only how to customize a template – they know the real tricks, tips and secrets about building a website

got klout?

When it really comes down to it, how effective IS your social media presence? At some point all web marketers, business decision makers and regular users ponder this conundrum. Social media is a unique tool, one designed to serve, not

the twitter echo

To tweet or not to tweet? That is the question several businesses face these days, and understandably so. The success of Twitter is undeniable. Everyone from Britney Spears to PETA is tweeting about their likes, lives and favorite issues. But

take your web presence from the minors to the big league

Business’ websites have evolved beyond marketing afterthoughts. They have become your business’ storefront, its receptionist, its customer service department and its sales team. When it comes to the perception you relay to customers about your business, consider tapping a professional

Keeping the color true

There’s an art to managing color theory, but making colors come out right on paper or the web is more of a science. The creative team recently found an interesting article in Smashing Magazine with 10 pre-press tips for using

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esd & associates 11/20/17
When you spend $450 million on a painting, but don't like the frame. #ADWEEK
esdresults 11/20/17
Ikea Had a Fun Response to the Sale of the World’s Most Expensive Painting https://t.co/cHHm6b6liU
esdresults 11/17/17
Is Cyber Monday the new Black Friday? Read “Marketing to Cyber Monday Shoppers” for a few ideas on encouraging cust… https://t.co/MYkMTUNLWa
esd & associates 11/17/17
Is Cyber Monday the new Black Friday? Read "Marketing to Cyber Monday Shoppers" for a few ideas on encouraging customers to shop online.
esd & associates 11/16/17
This the perfect example of out running your competition.Reebok we love your #InteractiveMarketing campaign.