Simple and Persistent Press Releases

It’s something esd has practiced for a long time: press releases should contain enough information to catch an assignment editor’s interest, to cover the bare essentials and invite a reporter’s questions. “$25 Million Press Release,” by David Seaman on Entrepreneur (and repeated on Fox Business, where we found it) lists the steps to a successful press release:

Keep it short. Seaman says, “Treat a press release as a teaser or elevator pitch–something you could comfortably say to someone in about 30 seconds to one minute. If you need to give more information, you can always link to an information-rich PDF file or longer release on your website.”

Keep it easy. You have two objectives – announce the news and provide clear, direct contact information. “Provide clear contact information in your release: an e-mail and phone number work best. You don’t want a TV booker to have to sift through hundreds of documents simply to find out whom to contact–no one has the patience for that.

Write for long-term search engine traffic. “A press release can be a great way to increase the organic traffic you get from Google and other search engines,” Seaman says. esd makes sure press release headlines contain key words, and we make sure that primary keywords appear several times within the body of the press release.

Persistence, persistence, persistence. “If you hang in there, you can get more press… Persistence is crucial.” As you can read in our stories leading up to the Shriner international convention, we contacted local news media regularly – through emails, electronic press releases and Twitter. We got good pre-convention coverage and the local and national media reporters came out in full force for the convention.

The article is a great reminder for all of us. You can see the complete column on Entrepreneur – connect here.

And see the results of esd’s approach to public relations here.

Tags: , , , , ,

esd newsletter

esd social

esd & associates 1h
We are proud to announce that the Mission Solar, "Mission Ready" video won Telly Awards for Directing, Cinematography, and Direct Marketing of A Product! Learn about our award-winning video services at
esd & associates 05/07/18
Read our latest blog on the importance of grammar. Using the proper grammar can make a lasting first impression that doesn't go unnoticed.
esd & associates 05/01/18
We had such a great time supporting our client @cfhealthplans this past weekend at their 300 Steps Ahead Walk. Thank you @morganswonderlandtexas for having us! #communityevents #clientevents #agencylife
esd & associates 04/24/18
Alternative Healthy Fiesta Options! San Antonio Health Advisory Board
esd & associates 03/21/18
More photos ➡️ from this mornings successful pep rally. Don’t forget the The Big Give SA starts at midnight! Go online and donate to your favorite local nonprofit. #BigGive2018

Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.