Can you blog about Advertising in today's world vs. advertising & marketing in the 70s and 80s. is easy…We’ve got it made! We have different resources for reaching our audience right at our fingertips. All we have to do is create the right message. How...

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Adobe Photoshop is a massive utility program for creating and editing images. If you're like me, you learn one or two cool tricks and get confused when you want more from the program. We've found an excellent set of short tutorials on Six Reasons (a...

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They were the talk of the town! And, why wouldn't they be with more than 54 broadcast media hits and print articles on the Shriners International Imperial Session July 5-9, 2009. The Shriners and their red fezzes had tongues wagging all over San Antonio. "We estimate those broadcast hits alone are worth $166,320 for our clients -- the Shriners," said Christine Kleha, President & CEO of esd&associates. "We worked with our media contacts and cultivated new sources. The esd team did an outstanding job," she said.
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Some articles offer insights that are so valuable, they never leave the desk.

Marketers work hard to get their message across, but often work blind – communicating without a clear perception of how they are being seen. Basil Harris, Jr. wrote “Marketer, Know Thyself: The Power of Periodic Self-Evaluation” in DMA’s DLB magazine. Harris demonstrates means to bridge the “disconnect” between a marketer’s expectations and the actual perception by their audience of consumers.
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"I'm focused. I learned from my father not to hesitate." - Cesar Milan This caricature by esd artist Hector Cavazos also appears in this month's San Antonio Magazine. Learn more about esd's focus....

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From a blog by “Johnny Lefthand”

From time to time a unique moment will occur – you actually see someone looking at one of your ads, and they seem to enjoy it.

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