It may be a new era, but the principles remain…

Can you blog about Advertising in today’s world vs. advertising & marketing in the 70s and 80s. is easy…We’ve got it made! We have different resources for reaching our audience right at our fingertips. All we have to do is create the right message. How did agencies function without email, Wikipedia, on-line language translation, Twitter or Facebook?

The great guru of the age, one of the original “Mad Men,” David Ogilvy, would have been right at home with data moving at the speed of light. For all of the clever jingles, ground-breaking images and wild parties in advertising’s boom, Ogilvy said, “ I do not regard advertising as entertainment or an art form, but as a medium of information.”

And that’s the business we’re in today – if we try to sell without information, we make empty promises, and the consumer sees right through the ruse.


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esd & associates 4min
More photos ➡️ from this mornings successful pep rally. Don’t forget the @thebiggivesa starts at midnight! Go online and donate to your favorite local nonprofit. #localnonprofit #thebiggive #thebiggivesa #thebiggivesa2018 #agencylife #digitalmarketing #sanantonio @ esd & associates
esd & associates 57min
Read our newest blog on why nonprofits are important in our community. Don't forget The Big Give SA starts tonight at midnight! Donate to your favorite San Antonio nonprofit organization,
esd & associates 5h
We are excited and ready to help kick off the The Big Give SA Pep Rally for our client, The Nonprofit Council. #sanantoniononprofit #biggivesa #biggivesa2018
esd & associates 03/13/18
A #behindthescenes look at our shoot with Spectrum Audiology to share their corporate overview and founding story. It’s projects like these that make us excited to see the outcome! #video #production #marketing #agency
esd & associates 02/22/18
Congratulations to Rudder Middle School who our client, Community First Health Plans awarded $1600 to as part of their Fall Ahead Contest! The money will go towards the school's community garden, and will help teach students about responsible sourcing and giving back.

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Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.