Shriners-sized Results!

They were the talk of the town! And, why wouldn’t they be with more than 54 broadcast media hits and print articles on the Shriners International Imperial Session July 5-9, 2009. The Shriners and their red fezzes had tongues wagging all over San Antonio.

“We estimate those broadcast hits alone are worth $166,320 for our clients — the Shriners,” said Christine Kleha, President & CEO of esd&associates. “We worked with our media contacts and cultivated new sources. The esd team did an outstanding job,” she said.

More than 10,000 Shriners attended the convention in San Antonio. The esd Public Relations team was selected by Shriners International to  manage publicity and achieved tremendous results. esd coordinated coverage for the Shriners opening ceremonies, colorful competitions, a downtown night parade, Shriners patients success stories and an official end-of-convention news conference.  The team reached out to KABB and Fox News First Meteorologist Shaun Stevens and organized live weather hits during the Shrine Motor Corps competition.

“KABB was live for two hours straight. Shaun Stevens did his weather segments with mini-cars and motorcycles in the background.  Besides that, he had four live interview hits each hour. It was a terrific way to showcase our client.”

The Shriners support Shriners Hospital for Children, a one-of-a kind international health care system of 22 hospitals.  Since 1922, Shriners Hospital for Children have significantly improved the lives of more than one million young children. Children up to the age of 18 with orthopaedic conditions, burns, spinal cord injuries and cleft lip and palate are eligible for admission and received all care in a family-centered environment at No Charge – regardless of financial need.

The esd team wore many hats during the 5 day Imperial Session (the real red fezzes are reserved for Shriners), handling calls from reporters from CNN, the Associated Press,  FOX News, National Public Radio and newspapers and television affiliates in the 22 markets where a Shriners Hospital is located.

The team secured appearances from Mayor Julián Castro and Bexar County Judge Nelson Wolff for the opening days of the convention which enhanced the importance of the Shriners Imperial Session.

During the convention, the Shriners voted to continue providing expert pediatric specialty care at 22 locations throughout North America. And, Shriners Hospitals for Children will implement the process for accepting reimbursement from insurance companies and government agencies.

esd&associates provides public relations, marketing, communications & web development to a long list of client-partners including SeaWorld, WellMed, KCI and Community First Health Plans to name a few.

Tags: ,

esd newsletter

esd social

esd & associates 21h
Meet our new Social Media Strategist! Paloma has a knowledgable background in Social Media, PR, and Communications. Her passion for Digital Marketing is what sets her above the rest when it comes to all things involving creative content. She enjoys going hiking, practicing her calligraphy, and spending time with her two adorable dachshunds. We are thrilled to have her on the team! #GetToKnowESD
esd & associates 08/15/19
20,000 passengers have tried VIA Link, a "smart transit" option that provides shorter waits and faster connections with app-based booking and rides tracking within the VIA Link service area.
esd & associates 08/08/19
Happy Birthday to our Web Developer, Aaron! We're so happy to celebrate you today.
esd & associates 08/06/19
Meet Our Intern Tristen! "I thoroughly enjoyed my time at esd. The esd team truly exceeded my expectations of what I thought it would be like as an intern. I was challenged, taught, and encouraged. I am thankful for the people who helped me start my growth as a business professional and am excited to continue learning and gaining experience in the marketing industry. With graduation in the near future, I hope to find a marketing position with a company that advocates for saving marine life, while continuing my education with a graduate degree in Integrated Marketing Communications from the University of Mississippi :)"
esd & associates 07/09/19
Meet Our Intern Madison! "As an intern at esd I was welcomed with my first real office work environment. I was able to use what I have learned in my courses at school and put them into real world projects. Networking, filming and editing for our big name clients has really helped me fill out my film reel and resume. Using new equipment and software outside the classroom has been a real perk of this internship. I have been taken in by all parts of the esd team, helping across all departments for projects, and learning things from everyone and their jobs at esd. Gaining as much knowledge and more skills to make me more well versed in my field. After college, I am looking forward to working on more video productions for film in Austin and making a name for myself as a director."

Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.