From a blog by “Johnny Lefthand”
From time to time a unique moment will occur – you actually see someone looking at one of your ads, and they seem to enjoy it.
Maybe you’re walking into an airport bookstore to grab a magazine when you stumble upon a guy laughing out loud at your ad in the latest Wired magazine. Or you’re sitting in a crowded theatre and your commercial plays and the crowd laughs. Maybe you’re walking past a bus shelter and it appears people are actually reading your billboard. When this unique moment occurs, be happy you witnessed it, because it’s a great feeling.
The long hard months of work have borne their fruit. But don’t pat yourself on the back for too long because these moments are fleeting. Your months of hard work will most likely be viewed for less than three seconds.
But it’s worth it.