No more “Average American” to reach

On the October 12 edition of American Public Media’s Marketplace, host Kai Ryssdal spoke with Ogilvy & Mather demographer Peter Francese about the continuing segmentation of our audiences. With web pages forming communities around all kinds of affinities, interests and personal identities, we no longer aim at mass markets, but slice and dice our message to orient toward smaller, more focused audiences. It’s an interesting conversation, and if you missed it, you can listen to it on the Marketplace web page. For additional details, and a link to purchase Francese’s white paper, go to this article on Ad Age.

esd and associates has excellent ideas about reformulating your message to reach the various segments of your audience with clarity and verve. Marketplace is heard in San Antonio at 6:30 p.m. weekdays on Texas Public Radio’s KSTX, 89.1 FM.

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esd & associates 03/13/18
A #behindthescenes look at our shoot with Spectrum Audiology to share their corporate overview and founding story. It’s projects like these that make us excited to see the outcome! #video #production #marketing #agency
esd & associates 02/22/18
Congratulations to Rudder Middle School who our client, Community First Health Plans awarded $1600 to as part of their Fall Ahead Contest! The money will go towards the school's community garden, and will help teach students about responsible sourcing and giving back.
esd & associates 02/19/18
A few captured moments from this weekends #BigGig presented by #thenonprofitcouncil. The Big Gig #SNL comedy show is a fundraiser that helps support local nonprofits in San Antonio.
esd & associates 02/17/18
We had so much fun this morning supporting our client Methodist Stone Oak Hospital at their Red Dress 5k Fun Run & Walk. #reddressrun #hearthealth #5K #agencylife
esd & associates 02/17/18
We live to support our clients Methodist Stone Oak Hospital, especially when they have free tacos. ❤️🌮 #tacolove #reddressrun

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