Challenge gets great start

San Antonio Sports’ Fit Family Challenge got a great start this weekend celebrating Cinco de Mayo with the Edgewood ISD.  More than 50 families walked with the Fit Family Challenge parade entry, carrying banners and signs asking parade watchers to join us! After the parade reached the Edgewood Fine Arts Academy, Mayor Julián Castro, Fit Family Challenge Head Coach Jesse James Leija, Police Chief William McManus, San Antonio Sports Executive Director Susan Blackwood and other dignitaries introduced the city to the Fit Family Challenge. “We’re seventh in the nation for obesity and diabetes,” Mayor Castro said, “that’s a list we don’t want to be on at all.”

After the remarks, the music of Little Joe y La Familia rang through the sound system and the Edgewood ISD Dance Team taught everyone a lively new step – the Fit Family Challenge Baile. Shamu learned the dance, along with State Rep. Joaquin Castro, (seen dancing on KENS5) and more than 3,000 people attending the kick-off. The event garnered excellent coverage on all five local television stations and a terrific photo and editorial in the San Antonio Express-News. More than 350 families enrolled in the Fit Family Challenge this weekend, the majority of them at the kick-off.

esd’s community relations team was in full force, providing guidance and assistance throughout the event and helping news media get the story. For more information on esd’s role in the Fit Family Challenge, see the San Antonio Sports’ Flickr page, and check out the Facebook pages for Fit Family Challenge and esd&associates. And if your family hasn’t signed up for the Fit Family Challenge – get up and move to win!

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