a funny thing happened on the way to the Food Bank’s Great Turkey Challenge

Our esd&associates public relations director was a news gal in a previous life. She was on the job every Thanksgiving Day holiday searching for an unusual story to tell on the nightly newscast.

So when esd&associates team members decided to spend Thanksgiving morning raising awareness and money for the San Antonio Food Bank at their 5K run/walk, she knew we had a unique story of thanksgiving to tell.

The strategy was simple: think like a reporter.

a simple pitch

Keep It Simple Stupid:

  • esd team members were thankful for what we have, and we wanted to help San Antonio’s hungry families.
  • esd team members were ALSO walking with one special co-worker who died suddenly in the office six months earlier and had made a miraculous recovery.  He was walking in the 5K.
  • our team member would be available for interviews.

front page metro

Our Thanksgiving story was placed in the front page of the Metro section along with a color photograph. It was also on MySA, the San Antonio Express-News’ online edition.

The story was more than just words about a 5K walk. It was heart warming and even had an esd&associates plug.

making friends in all the write places

The newspaper reporter contact appreciated how all the story ingredients came together effortlessly for him. A valuable rapport was created.

It pays to think like a reporter.

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More photos ➡️ from this mornings successful pep rally. Don’t forget the @thebiggivesa starts at midnight! Go online and donate to your favorite local nonprofit. #localnonprofit #thebiggive #thebiggivesa #thebiggivesa2018 #agencylife #digitalmarketing #sanantonio @ esd & associates
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Read our newest blog on why nonprofits are important in our community. Don't forget The Big Give SA starts tonight at midnight! Donate to your favorite San Antonio nonprofit organization, http://bit.ly/2DIQ7yE
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We are excited and ready to help kick off the The Big Give SA Pep Rally for our client, The Nonprofit Council. #sanantoniononprofit #biggivesa #biggivesa2018
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Congratulations to Rudder Middle School who our client, Community First Health Plans awarded $1600 to as part of their Fall Ahead Contest! The money will go towards the school's community garden, and will help teach students about responsible sourcing and giving back.

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