San Antonio School of Art web redesign

KEEPING ART EDUCATION EASY TO ACCESS

The historic Ursuline campus in downtown San Antonio is filled with frenetic activity. Paintbrushes flow over canvases, clay spins from lumps to pristine vessels, fiber twirls across looms, strobes flash to capture digital images. The Southwest School of Art is a creative circus where master teachers lead dreamers to the fulfillment of their dreams. Of course, all of these classes must be scheduled, registrations have to be recorded and events need to be promoted. And it has to be beautiful. SSA turned to esd.

direct paths to information

SSA offers many different kinds of “products.” In addition to traditional art classes, the school hosts lunch-hour seminars, summer camps, exhibitions and special offerings. esd was called upon to create an online “store” where students and supporters could come to the site and “order” whatever they need. esd made the enrollment process – formerly accomplished by hand through telephones and mail-in registrations – fully electronic.

Create, See, Attend and Go – classes, exhibitions, events and tours of the historic grounds are available through well-identified vertical panels accompanied by an excellent image. Above the main “hot buttons” are menus that drop down the moment the user’s mouse hovers over them. The website visitor can quickly access the information they seek through a direct, intuitive navigation.

The site also reaches out: the school is able to use its new online technology to e-mail specific students, prospects and donors to announce events as they come up.

immediate success

Within days of the site’s launch, students and supporters of the school were enjoying its capabilities. SSAC administrators love loading new classes and events through the esd-designed content system. Thorough engineering with elegant design – truly befitting a school of art and craft – esd is proud of our involvement in bringing ancient creative traditions into the hands of artists forming expressions of the future.

Tags: , , , , ,

esd newsletter

esd social

esdresults 01/05/18
Check us out in the 2017-18 San Antonio Business Journal. We were ranked among 5 categories for Social Media, Web D… https://t.co/Jca3jPdwSi
esdresults 12/12/17
We are proud to announce esd received the platinum - level 2017 Healthy Workplace Recognition for building a health… https://t.co/t5mqbv3PLb
esdresults 11/27/17
We are kicking off the holidays with a little #elfyourself video. Enjoy! https://t.co/mVFtvNIT0p
esdresults 11/23/17
What does your favorite #Thanksgiving food say about you? Find out now: https://t.co/RG7edPgCuj https://t.co/l6oOzmiQxt
esdresults 11/23/17
Happy Thanksgiving from your friends at esd! #GiveThanks https://t.co/BwNvUm2TNw

Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.