Trumer-International.com redesign

CONFIRMING GOOD TASTE

Trumer Pils is a full-bodied pilsner based on a 400-year-old Austrian family recipe that arrived on American shores less than 10 years ago. The Gambrinus Company collaborated with the Sigl family of Salzburg to build a brewery (brauerei) in Berkeley, California in 2003.

more than skin deep – a thorough revision

When esd redesigned the Trumer International website in early 2010, we replaced a Web 1.0 information resource with a Web 2.0 social media presence. Trumer fans can upload pictures and captions of their favorite Pils activities, share their enthusiasm with e-cards, exchange recipes and recommend their favorite Trumer-serving restaurants in seven American cities.

immersing the fan in resources

Premium beer aficionados want to know deep details about their preferred brew, which we satisfy by immersing the web visitor in video montages reviewing Trumer’s basic ingredients, a deep history of Trumer Pils’ Austrian tradition and recent international medals. We also introduce the visitor to the brauerei with a tour guided by brewmaster Lars Larsen and interviews with the brewers.

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