Bienestar

DEFEATING OBESITY AND DIABETES
WITH HEALTHY HEROES

In 1997, the Social & Health Research Center, through its Bienestar Health Program, asked esd to create one book, aimed at one school district, which would focus on curbing diabetes in Hispanic youth.

The one-book project evolved into a 13-year journey that boosted the Bienestar Health Program into the national limelight after esd created 14 Spanish-English books that teach students in thousands of school districts across the nation. The Bienestar Health Program was established to improve the well being of Hispanic and African-American children who are at risk for diabetes. The program was designed to communicate to children and their families the importance of maintaining healthy eating habits and exercising.

creating heroes

Working with content experts in the Bienestar Program, esd created a series of bilingual (Spanish-English) educational books using “Healthy Heroes” mascots to guide children through the program. esd also designed and programmed an educational interactive website providing children, parents and teachers additional diabetes resources. esd also integrated an online Bienestar store for school districts to order materials nationally. The innovative site includes a secure purchasing ecommerce utility that allows parents and teachers around the country to order the program.

the journey continues

Bienestar’s Healthy Heroes were picked up by MacMillan-McGraw/Hill Publishing and are currently being used in classrooms and home kitchens across the nation, helping children and parents make good decisions about nutrition and fitness.

Tags: , , , ,

esd newsletter

esd social

esd & associates 03/21/18
More photos ➡️ from this mornings successful pep rally. Don’t forget the The Big Give SA starts at midnight! Go online and donate to your favorite local nonprofit. http://bit.ly/2DIQ7yE #BigGive2018
esd & associates 03/21/18
Read our newest blog on why nonprofits are important in our community. Don't forget The Big Give SA starts tonight at midnight! Donate to your favorite San Antonio nonprofit organization, http://bit.ly/2DIQ7yE
esd & associates 03/21/18
We are excited and ready to help kick off the The Big Give SA Pep Rally for our client, The Nonprofit Council. #sanantoniononprofit #BigGive2018
esd & associates 03/13/18
A #behindthescenes look at our shoot with Spectrum Audiology to share their corporate overview and founding story. It’s projects like these that make us excited to see the outcome! #video #production #marketing #agency
esd & associates 02/22/18
Congratulations to Rudder Middle School who our client, Community First Health Plans awarded $1600 to as part of their Fall Ahead Contest! The money will go towards the school's community garden, and will help teach students about responsible sourcing and giving back.

Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.