Ride with a Mission

RAISING AWARENESS
WITH TWO WHEELS

If one person stands at the top of a hill and waves, she might get a passing glance, but that’s not enough to raise awareness. If 300 people representing a dozen different organizations stand on the hill and wave, the public will stop and take notice. That’s how esd got attention for prostate cancer with no more than five weeks from planning to execution.

creating an event to raise awareness

On Sept. 26, 2009, nearly 300 cyclists zipped through downtown San Antonio for Methodist Healthcare’s Ride with a Mission, a result of esd’s public relations and event coordination team. Executing our “community collaboration” strategy, the team:

  • planned the event – a 26-mile fun ride
  • created a strong identity
  • developed a website, flyers and other collaterals
  • assembled sponsors and recruited volunteers to feed, inform and encourage the riders

cycling through the city

With an encouraging send-off by Metropolitan Methodist Hospital CEO Bernie Boone, Police Chief William McManus and the “Theme from Rocky,” the riders enjoyed a police escort from Metropolitan Methodist Hospital, through downtown San Antonio, around the historic Missions and back. They also enjoyed free t-shirts, food (tacos from Texas Roadhouse, hot dogs from the San Antonio Police Officers Association) and very pleasant weather.

quality coverage promotes services

Methodist Healthcare and the LIVESTRONG Foundation appreciated excellent coverage for the event. In coverage picked up by the Express-News and regional newscasts throughout the weekend and into Monday evening:

  • physicians emphasized the importance of early cancer detection
  • hospital officials reviewed Methodist’s extensive oncology treatment options (including robotic surgery)
  • riders expressed their willingness to pedal for a cause

That’s the kind of attention that raises awareness and builds support. It’s the kind of result esd is known for.

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esd & associates 01/29/19
We are so proud to have helped get Justin Timberlake to Methodist Children's Hospital this past month and to have played a part in making an impact on these patients. The campaign garnered over 1 billion impressions and shows a little social media strategy goes a long way.
esd & associates 01/16/19
Help Methodist Children's Hospital get Justin Timberlake to come visit the kids this weekend! Please like, share, and tag Justin Timberlake! #JTseeMe #ManOfTheWoodsTour
esd & associates 12/24/18
The esd team wishes you a very happy holiday season!
esd & associates 12/11/18
Tonight our team shopped for toys to help support Mister Sparky San Antonio and Bill Taylor’s Bill’s Elves! We are so happy to be a part of making sure thousands of San Antonio-area kids under the care of Child Protective Services get a Christmas toy this year!
esd & associates 11/22/18
Today esd is so thankful for all of our clients, staff, family, and friends this Thanksgiving. #HappyThanksgiving

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