Mrs. Munoz knows best

SOCIAL MEDIA VIDEO BREATHES LIFE INTO A BRAND

Through humor, esd & associates is giving University Health System’s brand real character in the community. Our county health provider extends its capability across the community, caring for children, adults and seniors with both preventative and acute services. Mrs. Muñoz Knows Best pops up on University Health’s Facebook page with a link to YouTube every Friday, expressing the system’s mission like a family member – “everybody’s grandmother.”

just another way to care for the community

Like any other grandmother, Mrs. Muñoz cares about your health, and she shares her advice freely. It’s not medical advice from a doctor, nurse or educator – it’s just kindly concern from a senior with great experience and abundant personality. People are more likely to take advice from their grandmother than a health professional.

link to a direct reference

There is no direct branding in the video, but each presentation has a link to an informative page on the University Health System site, which realizes fresh traffic every time someone clicks through. Mrs. Muñoz is promoted with Twitter feeds and Facebook posts from University Health System and esd, along with other friends, connections and fans throughout the community. News 4 WOAI captured a Mrs. Muñoz session for their evening news.

put your message where people get their news

Social media video extends your brand and promotion to a wider and more engaged audience. The Pew Research Center reported that 41 percent of Americans use the Internet as their primary source of news and in certain demographics – young adults, for example – that percentage goes as high as 65 percent.

the neighborhood

People have engaged social media as a primary contact for their own socialization. Facebook friends extend across one’s “social neighborhood” – from high school friends you haven’t seen in years to former coworkers to friends you see every week.

no hard sell

The key to engaging your customer through social media video is avoiding the direct pitch or even stamping the production with your identity. You don’t want to come off looking like a commercial. Consumers connecting through social media are very sensitive to participating in hype – they aren’t going to share an ad. They want to share real experiences, real people being themselves.

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esd & associates 03/21/18
More photos ➡️ from this mornings successful pep rally. Don’t forget the The Big Give SA starts at midnight! Go online and donate to your favorite local nonprofit. http://bit.ly/2DIQ7yE #BigGive2018
esd & associates 03/21/18
Read our newest blog on why nonprofits are important in our community. Don't forget The Big Give SA starts tonight at midnight! Donate to your favorite San Antonio nonprofit organization, http://bit.ly/2DIQ7yE
esd & associates 03/21/18
We are excited and ready to help kick off the The Big Give SA Pep Rally for our client, The Nonprofit Council. #sanantoniononprofit #BigGive2018
esd & associates 03/13/18
A #behindthescenes look at our shoot with Spectrum Audiology to share their corporate overview and founding story. It’s projects like these that make us excited to see the outcome! #video #production #marketing #agency
esd & associates 02/22/18
Congratulations to Rudder Middle School who our client, Community First Health Plans awarded $1600 to as part of their Fall Ahead Contest! The money will go towards the school's community garden, and will help teach students about responsible sourcing and giving back.

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Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.