esd takes Texas Music Hall of Fame to new heights

AUSTIN, TEXAS – On Wednesday, October 19, 2011 a new music heavyweight emerged on the scene, in the Live Music Capital of the World, Austin, Texas. Celebrated Texan musicians from Paul Wall to Lee Roy Parnell came out in full force to welcome the all-new Texas Music Hall of Fame (TMHOF) into the fellowship of Southern musicians and big time record execs.

The event, managed by digital creative communications agency, esd & associates, opened to excited music aficionados and widespread media coverage.

While the stars took to the stage, the fans took to the Twitter-verse, stirring up a whirlwind of Texas music buzz, all the while prodded forward by onsite photo posts, tweet updates and online conversation managed by esd & associates’ social media engagement team.

“Oftentimes events or companies fail to launch their social media presence ahead of time, which results in missed communications and engagement opportunities. Simply being there when people search for you is just as important as pushing out your own information,” explained esd social media team leader, Alan Ferguson.

“People hear about an event or a brand and search for them on Facebook or Twitter and subscribe to the updates,” stated Ferguson. “Not having a fully branded, interactive presence ready to go is an opportunity that small businesses and start-ups can’t afford to miss.”

The Twitter feed from that star-studded Wednesday event gives fans and followers alike a fun and interactive play-by-play of the event and its success:

Consider using social media for your business’ next big push. Remember: It’s important to have all of the elements in place ahead of time for the best organization and the most momentum. Plan your strategy out ahead of time so that you know who you should engage with, which hash tags to use and whether or not you should bring a camera or video recorder.

Stay in touch with the Texas Music Hall of Fame and see what’s in store for Texas music this year, follow at Twitter.com/TexasmusicHOF or Facebook.com/TexasmusicHOF.

Tags: , , , , , , , ,

esd newsletter

esd social

esd & associates 21h
Meet our new Social Media Strategist! Paloma has a knowledgable background in Social Media, PR, and Communications. Her passion for Digital Marketing is what sets her above the rest when it comes to all things involving creative content. She enjoys going hiking, practicing her calligraphy, and spending time with her two adorable dachshunds. We are thrilled to have her on the team! #GetToKnowESD
esd & associates 08/15/19
20,000 passengers have tried VIA Link, a "smart transit" option that provides shorter waits and faster connections with app-based booking and rides tracking within the VIA Link service area.
esd & associates 08/08/19
Happy Birthday to our Web Developer, Aaron! We're so happy to celebrate you today.
esd & associates 08/06/19
Meet Our Intern Tristen! "I thoroughly enjoyed my time at esd. The esd team truly exceeded my expectations of what I thought it would be like as an intern. I was challenged, taught, and encouraged. I am thankful for the people who helped me start my growth as a business professional and am excited to continue learning and gaining experience in the marketing industry. With graduation in the near future, I hope to find a marketing position with a company that advocates for saving marine life, while continuing my education with a graduate degree in Integrated Marketing Communications from the University of Mississippi :)"
esd & associates 07/09/19
Meet Our Intern Madison! "As an intern at esd I was welcomed with my first real office work environment. I was able to use what I have learned in my courses at school and put them into real world projects. Networking, filming and editing for our big name clients has really helped me fill out my film reel and resume. Using new equipment and software outside the classroom has been a real perk of this internship. I have been taken in by all parts of the esd team, helping across all departments for projects, and learning things from everyone and their jobs at esd. Gaining as much knowledge and more skills to make me more well versed in my field. After college, I am looking forward to working on more video productions for film in Austin and making a name for myself as a director."

Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.