When Girl Scout cookie sales began on January 1, 2012, esd & associates, San Antonio’s leading digital creative agency, purchased one large order – one thousand boxes of cookies to be exact. esd purchased the cookies to help 14-year old Girl Scout, Hannah Richmond kick off her project to sell 10,000 boxes of the famous cookies. Hannah plans to donate half of them to the local San Antonio United Service Organization (USO) chapters.
Agency owner Christine Kleha challenged other businesses to buy cookies, and help Hannah reach her goal. esd public relations coordinated a news conference to bring publicity to Hannah and her goal, and created a fundraising goal board for her. Hannah’s story was picked up by news organizations across the country, and mentioned in Forbes magazine.
In 2011, Hannah earned the title of Top Cookie Entrepreneur Officer for the Southwest Texas Girl Scout Council for selling 3,258 boxes of Girl Scout cookies. This was hands down the largest cookie sale procured by one girl in the 21 counties that make up the area council.