understand your brand – part I

Starting a business and maintaining consistent growth is hard. If it, wasn’t then everyone would do it. And these, days it almost seems like everyone else HAS.

One of the key components of building a strong brand is understanding it, from the inside out and from the ground up. From your logo to your mission statement, you need to know what your brand’s about, what makes you different, where you struggle and where you can grow.

Our advice? Start your brand off on the right foot with the right look.

creative considerations

You’ve created your business because you’ve spotted a lack in the market place for that service or product. Hopefully, your brand provides the solution, or at least a better answer, to customers with that need. In either case, your brand should have a logo, concepted to connect with customers instantly and wordlessly. There’s more to consider than you think when it comes to logo design:

  • Font – Is it easily readable? Does its feel match the sensibility you want your brand to convey?
  • Color – Does the color add to or distract from the design? Could it easily be recreated incorrectly by internal or external printers?
  • Concept – Does the concept easily translate to your audience? Does it address them on their level and from their frame of reference? Is it overly abstract or condescendingly obtuse?
  • Flexibility – Does it work in different applications, sizes and contexts, both on and offline?

get the look that gets in touch

One of the most important factors to consider for your logo’s development is the design’s longevity.

Typically, entrepreneurs want their business ventures to be lasting ones – think of your logo the same way. Make sure you position yourself for a lifetime of success, not just a month or a year of it, or risk having a confusing logo redesign later down the line. We all remember how well that went for one popular clothing chain right? Put thought into your logo’s look and make sure that when you sign off on its design, you’ve done it right – the FIRST time.

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esd & associates 03/21/18
More photos ➡️ from this mornings successful pep rally. Don’t forget the The Big Give SA starts at midnight! Go online and donate to your favorite local nonprofit. http://bit.ly/2DIQ7yE #BigGive2018
esd & associates 03/21/18
Read our newest blog on why nonprofits are important in our community. Don't forget The Big Give SA starts tonight at midnight! Donate to your favorite San Antonio nonprofit organization, http://bit.ly/2DIQ7yE
esd & associates 03/21/18
We are excited and ready to help kick off the The Big Give SA Pep Rally for our client, The Nonprofit Council. #sanantoniononprofit #BigGive2018
esd & associates 03/13/18
A #behindthescenes look at our shoot with Spectrum Audiology to share their corporate overview and founding story. It’s projects like these that make us excited to see the outcome! #video #production #marketing #agency
esd & associates 02/22/18
Congratulations to Rudder Middle School who our client, Community First Health Plans awarded $1600 to as part of their Fall Ahead Contest! The money will go towards the school's community garden, and will help teach students about responsible sourcing and giving back.

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