Simply put pictures are fun – and they’re valuable. Breaking business processes or concepts out of their rigid written form can help individuals grasp elusive ideas more concretely and quickly. It can clarify statistics and make long lists of data instantly comprehensible – a valuable asset for businesses hoping to create widely used and seen content.
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If you’re reading this, you’re online. If you’re online, chances are that you’re a member of at least one social media community. In the U.S., in 2011, the average social media user has identities on 2.1 different social network platforms. Customers are on social media to connect to each other, but smart businesses are on there too, making it their business to connect to you. But, not all businesses have mastered the art of social media savvy. However, one San Antonio digital creative agency, esd and associates, plans to change that and help businesses achieve the possible and become social, digital customer conversation magnets.
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Friedrich Air Conditioning hits the latest stop in its “Kühl Your World Media Tour 2012.” The revolutionary Kühl new room air conditioner was spotlighted on What’s In Store Boston on June 6, 2012 on WSBK-TV and aired again on sister station WBZ-TV June 10, 2012. What’s...

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Speculations surrounding Facebook’s recent public debut had everyone guessing what impact new stakeholders would have. Many speculated that ads for outside marketers would become more intrusive – some to the point of turning off the Facebook customer. Others predicted preferential ad treatment for the network’s largest stakeholders. Still others had the optimism to hope that the repercussions of going public would be minimal, preserving what was left of Facebook’s “integrity as a social network”. While the jury’s still out on the final verdict, for now it seems, Facebook is rethinking the ad streaming options it gives advertisers, restructuring their ad model to give marketers more control over how and where their content is seen.
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Interactive marketing is all the rage and it’s easy to see why. With more measurable direct results, tightly monitored budgetary considerations and direct, simplistic implementation, interactive ads are today’s marketers’ dream come true. There’s no shortage of online ad development theories. Pro-marketers and tech savants have tested, analyzed and theorized what works and what doesn’t work with the newer medium’s resulting target audience. Their findings? With regard to Facebook ads in particular, the same principles that applied to traditional print, television and radio advertisements also apply online.
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esd and associates, San Antonio’s leading digital creative agency, has achieved a unique status as one of only four Google AdWords Certified Partners in San Antonio. Google AdWords reaches 80% of Internet users in the United States and esd and associates is now poised to...

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Maybe you’re familiar with life at an ad agency. Maybe you’re not. Getting familiar with what it takes to bring about real marketing success can help you when you are shopping for a partner to help build your visibility, brand strength or ROI. They always say that high school doesn’t end at age 18, and a lot of the typical high school stereotypes do live on into the professional world – especially at an ad agency. Each “student” role brings something to the table and the agencies most well-equipped to meet client needs don’t leave anyone out of the roll call.
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These days, more customers than not turn to the Internet in their first attempts to contact product vendors or customer service providers. Ask yourself this: when customers Google your business’ top services, will your company’s name appear on page one, page ten or, even worse, not at all?
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Morgan’s Wonderland has unveiled a new look on their website to showcase everything the family fun park has to offer, and families can even share their experiences. esd and associates, San Antonio’s leading digital creative agency, created the site featuring great content, great design, great...

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