Morgan’s Wonderland’s new butterfly mascot now has a name! After three weeks of voting, fans of Morgan’s Wonderland selected “Joy” as the name of their perky and inspiring mascot. Meet Joy, the Morgan's Wonderland mascot! esd and associates partnered with Morgan’s Wonderland to launch a social media...

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Video may have killed the radio star, but recent ad campaign feedback indicates that the web has NOT killed the video star. As social media has grown to occupy more and more of brands’ marketing budgets and consumers’ everyday lives, other ad mediums have seen a decline, first in readership/viewership and second, in ad dollars. While television has felt the jolt of social media’s ad dollar pull, it hasn’t felt it as acutely as print publications. Data compiled both by Neilson and by multi-industry, independent brands implies that television advertising hasn’t died – it’s simply evolved.
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Are you a social media expert? Chances are if you’re in marketing, you think you are, and if you employ an in house marketing manager, they think that they are. But what really defines expertise in this relatively young medium?
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Kids these days. While their fashions and musical tastes may continue to bewilder older consumers and marketing managers, their media habits have begun to become our own. Mobile use for more “mature” audiences has been on the rise. The number of Gen X-er profiles on Facebook now nearly matches those of Gen Y-ers, and all things considered, Baby Boomers aren’t too far behind. Interactive marketing is no longer just for the young. Cross-generational digital involvement is recreating the very fabric of the typical consumer. Gen C or Generation Connected has arrived, and many 35 plus-ers are a part of it.
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Work’s tough. Tighter budgets and a more desperate job market can mean larger task loads and seemingly impossible obstacles for the average worker. Not all times are major push times at work, but when push comes to shove and deadline rests upon deadline, try taking a step back and analyzing how you can get the most bang for your hourly buck.
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There are two common ways that people view advances in marketing technology – the kind designed to recognize, track, and record what you like, don’t like, and expect from the businesses you patronize. Most see it as either conveniently beneficial or controversially intrusive. Facebook and Foursquare tracking have already provoked a good deal of online privacy and safety discussions, and the online privacy debate continues to grow, fueled by the advent of each new convenience marketing technology.
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In an effort to mirror the stunning artwork and event facilities at the San Antonio Museum of Art (SAMA), the museum tasked San Antonio’s leading digital creative agency, esd and associates, to re-vamp the existing website. The new SAMA website was redesigned and restructured to make...

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Search engine optimization is a complex content and tech process that’s meant to work in the user’s favor – although that’s not ALWAYS what happens. Google’s already gotten wise to marketers’ methods of manipulating their system and now they’re announcing that cutting corners on content value will no longer cut it.
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