Over 600 cyclists gathered early Sunday morning to convey one simple message: share the road. Cyclists were out before the sun and braved the cold to ride a 20-mile route through north San Antonio. Over their layers of jackets, riders and supporters donned bright orange t-shirts...

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The latest buzz around the Twitter block is the new header photo option. This new option available on both the mobile app and the website allows users to upload a photo that will appear at the top of their profile. It is the perfect opportunity to effectively market your company in the social media world.

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Time is of the essence, especially in social media. Facebook and Twitter in themselves are timely. It's important to extend your social media outreach as much as possible by posting your company’s event or information at a time that works for your target audience and message platform. Staying on top of timely information is invaluable in social media, and truth be told, it can become a big burden quickly to almost any social media team. However, the quick spontaneity of this platform has a rhyme, a reason and a benefit for businesses that make it worth the planning, work and hustle.
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Sitterle Homes has made it a mission to raise over $10,000 to benefit sheltered animals. For every home sold through December 31st, they will donate $250 each to the Animal Defense League and the San Antonio Humane Society in the homebuyer’s name. In conjunction with the...

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Relatively speaking, the Facebook “Like” button has been around for a while. The small and iconic plug-in occupies a significant portion of modern marketing industry thought and influences a great deal of every industry’s marketing strategy. Achieving the ultimate interaction paradigm – see, Like, Share – is a goal for every online blog ever written, product ever promoted or video ever created. It’s the thing that jobs are won and lost over and the thing that gains headlines, market share and new clients – or the thing that loses them.
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It can be easy to get overwhelmed by the vastness, novelty and methodology of social media. With so much information hitting your marketing team so quickly, navigating the storm the right way presents a challenge. When starting out, many companies fall victim to two of the most common social media missteps:
  • Creating Too Many Social Media Networks
  • Using Social Media Too Passively
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Ugly, disorganized websites scare prospects more than The Shining scares thirteen year olds. Lead prospects to a poorly organized and unattractive website and you usher them out your business’ door. Inefficient, unattractive websites simply do not deliver a professional brand persona. They imply a lack of attention to detail, the customer experience and intent to follow through. Your customers' thoughts when they see this? If you can’t at least make YOUR company look professional online, how could you adequately serve my needs as a customer?
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Twitter is taking a handful of digital tool developers under its wing. At the end of this past August the social network unveiled its first ever Certified Products program and the big 12 development partners that have already made it’s cut. two thumbs up from twitter The Twitter Certified Products program functions similar to Facebook’s Preferred Marketing Developer Program – it encourages interactive developers to create products that assist brands to use Twitter as a tool, while ensuring that no copy cat concepts latch onto the original Twitter mother ship and mooch off its user base. These restrictions certify that developers offer an additional social media value for brands on Twitter, but ensure that no direct competitors emerge from the pack.
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