Now more than ever, your company’s marketing message should be short, sweet and straightforward; and, here’s why: Today’s consumers are bombarded with marketing messages every day; from the print ads they read in magazines and newspapers, to the labels on the clothes they wear, to the television commercials they watch during their favorite prime time show.
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There are more than 178 million blogs on the Internet today. In fact, on WordPress, alone, there are nearly 392 million blog readers per month. Getting these millions of readers to view your company’s blog requires more than just engaging and interesting content. It involves an understanding of what works and what doesn’t in the world of blogging.
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Today’s consumers and Internet users are on the move. They obtain their information via the various mobile devices that dominate the market. In fact, the International Data Corporation predicts that the number of mobile Internet users will surpass the number of wire line users by 2015. In 2010 alone, there were 2 million mobile Internet users. As a company, it is important to be where your target audience is – mobilized.
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This past February, we asked if your brand should be on Pinterest. Since then, the popular social networking site has made it even easier for businesses to join. Last Tuesday, Pinterest introduced new tools designed to assist new and existing business accounts and differentiate business accounts from individual user accounts. Businesses are invited to create a business account that utilizes the newly developed tools. Those with already existing accounts will have the option to convert their account to a new business account.
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In a sea of e-mails, it is important for your company’s e-blast to attract attention and be noticed. Follow these six effective tips and tricks from our talented web development team to ensure that your subscribers successfully receive your message.
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Humans, by nature, are visual beings. Photographs, especially on the web, attract more users than text-only posts or tweets. Just look at one of the hundreds of studies conducted that examine what online content users engage the most with. Photos allow messages to come across clearly without having to be deciphered like lines of text would. As such, more and more companies are turning to photo-based social media sites, like Instagram, to expand their social media influence and company brand awareness.
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On Friday, November 9, the Morgan’s Wonderland Facebook page reached 40,000 page ‘likes.’ The “Be Our 40,000th ‘Like’” promotion was unveiled on the morning of Thursday, November 8. The 40,000th user to ‘like’ the page would win a 4-pack of tickets to A Wonderland Christmas, Morgan’s...

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