Since 2010, marketers and advertisers have engaged consumers through advertising via promoted tweets on Twitter. Recently, however, the popular social networking site took advertising a step further by launching its new advertising API. The new advertising API, which is still in its Beta stage, is aimed at helping companies engage and target more Twitter users and general consumers with their products or services.
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By nature, whitepapers provide fact-based solutions to consumers’ sometimes-complex problems. These whitepapers encourage consumers to purchase your company’s products or services because, according to the facts in the whitepaper, these products and services are the solution being sought. If written effectively, these whitepapers can become an integral component of your company’s content marketing strategy.
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The freezing temperatures this past Saturday, February 16, 2013 certainly didn’t deter runners from participating in SAMMinistries’ 4th Annual Street2Feet Run/Walk benefitting the homeless. Homeless residents from the training program participated in the event and ran alongside runners of all ages who came to support...

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This past January, Google announced its new Panda Refresh. This 24th version of Panda affected nearly 1.2 percent of all search queries in English. What does this new Panda Refresh mean for your company?
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On Tuesday, February 5, 2013, IHOP held its 8th annual National Pancake Day at all restaurant locations across San Antonio. From 7 a.m. to 10 p.m., guests were invited to enjoy a free short stack of pancakes and entertainment from Alzafar Shriner clowns. All the donations...

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